Home > Market Research > Mobile Markets > US Profiles of Career-Age (30–64) Mobile Users

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Market Study
Published: November 2007
Pages: 27
Tables: 14
From: GBP 1497.50   Buy Now!
Research from: In-Stat
Sector: Mobile Markets

Now that wireless service is used by a majority of the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based on an extensive survey of over 1,500 cellular customers, this report focuses on career-aged users 30-64.

This segment of society is the most populous in the United States, has the highest earning potential and is the most likely to use more than one cellular phone. This report?one in a series of five?provides a detailed snapshot about monthly spending on voice and consumer behaviors and preferences regarding:

- Service plans, family plans, and the use of multiple phones
- Data services and prices paid for these services
- Spending on current and future handsets, as well as desired handset features
- Adoption of other consumer technologies
- Personal vs. business use of wireless

This report will be important for wireless carriers, mobile application developers, handset vendors, chip makers, advertisers, and others who need a clear understanding of consumer preferences of wireless users.

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Table of Contents

"In This Update

- Introduction to Update
- Executive Summary
o 30 to 39 Age Group
o 40 to 49 Age Group
o 50 to 64 Age Group
- Career-Age (30 to 64) Demographics
- Expenditures and Usage
o Monthly Voice and Data Expenditures
- Prepaid Usage
- Personal vs. Business Use
o Family Plans
- Multiple Handsets
- Current and Future Spending on Cellphone
o Historical Spending Trends
o Wireless Phone Features
- Consumer Loyalty and Satisfaction
- Mobile Data
o Spending on Mobile Applications
- Conclusions
- Methodology

List of Tables

- Table 1. Summary of Results
- Table 2. Technologies Used by Respondents
- Table 3. Historical Total Mean Monthly Wireless Spending 2004–2007
- Table 4. Prepaid vs. Postpaid Historical Penetration 2004–2007
- Table 5. Prepaid vs. Postpaid Penetration by Age Group
- Table 6. Incidence of Family or Group Rate Plan Among Respondents
- Table 7. Number of Family Members on Family or Group Rate Plan
- Table 8. Phone Features in Current Handset
- Table 9. Features Users Would Pay More For in Next Handset (Base: Planning to Purchase New Phone within Two Years)
- Table 10. Anticipated Purchase Date of Future Handset
- Table 11. Historical Total Customer Satisfaction
- Table 12. Customer Satisfaction by Age Group
- Table 13. Current Use of Mobile Data on Wireless Phone
- Table 14. Comparison of Applications Purchased in the Previous 12 Months

List of Figures

- Figure 1. Adoption of Family Group Rate Plans
- Figure 2. Mean Income for Full-Time Workers and Survey Respondents
- Figure 3. Monthly Minutes Used
- Figure 4. Percent of Time Wireless Used for Personal Reasons
- Figure 5. Respondents Who Use More than One Mobile Phone
- Figure 6. Historical Mean Phone Purchase Price 2004–2007
- Figure 7. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone
- Figure 8. Users Planning to Switch Operators in the Next 12 Months
- Figure 9. Quality-of-Service Provided by Operator
- Figure 10. Features on Handset vs. Features Used in Previous 12 Months
- Figure 11. Respondents Using and Paying for Mobile Data Services
- Figure 12. Monthly Spending on Mobile Data"

For full details, please email keithw@cmsinfo.com

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