Home > Market Research > Information & Communications Technology > Opportunities and Challenges for the AVS Standard in China
The report analyzes current development of the AVS standard and services in China.
China's homegrown audio video coding and decoding standard, AVS (Audio Video coding Standard) has attracted much industry interest since its release. Due to the pervasiveness of digital multimedia applications, and the enormous potential of the Chinese digital TV, IPTV (Internet Protocol Television), and mobile phone TV markets, the industries are holding positive attitudes towards the future of AVS. In January 2006 the Standardization Administration of China approved the AVS as the national audio/video coding standard, and took effect in March 2006. With increasing adoption of AVS in China, the standard will begin to make an impact on the industry chain.
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Table of Contents
Table of Contents
1. Current Status of the AVS Standard
1.1 Establishment of the AVS Standard
Table 1 Main AVS Industry Chain Vendors
1.2 Evolution of the AVS Standard
2. Comparision between AVS and Other Standards
2.1 By Technology
2.2 By Patents
2.3 By Royalties
Table 2 Comparison of AVS and MPEG4 AVC Royalty Costs
Table 3 MPEG-4 AVC/H.264 License Terms: Codec Manufacturers
Table 4 MPEG-4 AVC/H.264 License Terms: Participation Fees
3. Development of AVS Product Applications
4. Development of AVS Services
4.1 Trial
4.2 Commercialization
4.2.1 Hangzhou Radio & TV Group
4.2.2 China Netcom
5. Future Trends
6. MIC Perspective
For full details, please email keithw@cmsinfo.com
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