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Home > Market Research > Networks & Infrastructure > The Telefonica Report 2008: Strategy and Outlook 2008-11
It will offer analysis and insight into Telefónica’s short- to medium-term strategy, incorporating a SWOT-type review. From Telefónica’s future strategy perspective, the report will cover the four-year period from 2008–2011.
It will be an important tool for vendors who want to sell into Telefónica, offering key insight into this major telecommunications organisation. It should also appeal to other significant stakeholders, such as competitors, financial institutions, and industry regulators.
It will convey the Market Mettle message that Telefónica is now a solid multi-national organisation that has the structure and performance-led culture to seriously compete with top-tier rivals on national, regional and international stages, e.g. America Movil, Orange, T-Mobile, and Vodafone. Questions include Telefónica’s large exposure to a possibly still volatile Latin America; the debt burden of the O2 acquisition (especially at time of economic concern); a tendency to be pragmatist rather than innovator; and whether the Group will further consolidate its brands and operations.
The report will unravel the complicated organisational structure and inform the reader of whom the major players are in this Spanish phone giant. It distinct key divisional analyses (España, Latinoamérica and O2), including considering how well O2 is performing and how it fits into Telefónica’s overall strategy.
Contents & draft section headings
The report will be a classic analyst report in style with plenty of graphics, tables and charts to highlight the analysis.
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Table of Contents
The section headings of the report are:
1.) Executive Summary
2.) Summary of company foundation and key activities
An overview of who Telefónica are, what they do and a brief history of the organisation, including timeline of significant events, to include major acquisitions and key shareholders.
3,) Group Strategy
Based on the announcement from the 2007 investor conference a study with analysis on Telefónica’s strategy.
4.) Telefónica Group Map 2008
A mapping and visualisation of the Telefónica Group — who, what, where, why, and how. It will be an invaluable guide to discovering who the current main players are within the organisation.
5.) Telefónica España Divisional Map 2008
A guide to Telefónica’s domestic operating companies (OpCos), including divisional strategy and an overview of key products and services that each OpCo offers.
6.) Telefónica Latinoamérica Divisional Map 2008
A guide to Telefónica’s LatAm OpCos and regional structure, including divisional strategy and an overview of key products and services that each OpCo offers. Includes Terra Networks, TIWS and Telefónica USA.
7.) Telefónica O2 Europe Divisional Map 2008
A guide to Telefónica’s non-domestic European OpCos and regional structure, including divisional strategy and an overview of key products and services that each OpCo offers.
8.) Operational Statistics and Analysis
An investigation of Telefónica’ key operational statistics with emphasis on Key Performance Indicators.
9.) Associates, Investments and Partners Map 2008
A guide to Telefónica’s associates, investments and partners, including its related strategy. These include strategic stakes in China Netcom, Portugal Telecom and Telecom Italia.
10.) Financial Performance
Financial analysis including insight drawn from premium analyst reports. The financial analysis will include key financial ratios, potentially including revenues, operating profit, EBITDA (or OIBDA), net income, cashflow, operating and capital expenditure, assets, and forecasts.
11.) Networks and Services summary (to include a Vendor Map)
A summary of Telefónica’s network and services, including details of key vendors partnered.
12.) Competitor Analysis (to include Competitor Map)
An overview of Telefónica’s main traditional competitors, including comparison in key areas. To potentially encompass emerging competitors, such as internet and technology players (e.g. Google, Microsoft and Yahoo!).
13.) SWOT analysis
A SWOT analysis of Telefónica, to include graphics.
14.) The Future Outlook for Telefonica
An analysis of how we see Telefónica shaping up in the next four years and the likelihood that it will deliver on the strategy set at the 2007 investor conference.
15.) Conclusion
For full details, please email keithw@cmsinfo.com
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