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Global Net TV Advertising Forecasts Table of Contents Management Report Published: March 2008 Pages: 70 Tables: For full details, please email keithw@cmsinfo.com From: GBP 795.00   Buy Now! Research from: Informa Telecoms and Media Sector: Media & Entertainment

Topics covered in this report include:

- Track trends and pinpoint opportunities with reliable forecasts for this sector
- Find out how online advertising is impacting traditional broadcast advertising spend
- Study revenue distributions between terrestrial TV and pay TV
- Discover what effect new strategies employed by established players are having
- Learn how the advertising market is varying from one country to the next

The wealth of experience gained from our team of expert analysts ensures that Global Net TV Advertising Forecasts is the ultimate management report providing in-depth intelligence on this rapidly changing sector.

- Global net TV advertising
- TV households
- Net total TV advertising
- Net total TV advertising per TV household
- Pay TV households
- Pay TV penetration
- Net pay TV advertising summary
- Net pay TV advertising as a % of total advertising
- Pay TV advertising per pay TV household

Countries covered:

- Argentina
- Australia
- Austria
- Belgium
- Brazil
- Canada
- Chile
- China
- Columbia
- Czech Republic
- Denmark
- Finland
- France
- Germany
- Greece
- Hong Kong
- Hungary
- India
- Indonesia
- Ireland
- Israel
- Italy
- Japan
- Korea
- Malaysia
- Mexico
- Netherlands
- New Zealand
- Norway
- Philippines
- Poland
- Portugal
- Romania
- Russia
- Singapore
- Spain
- Sweden
- Switzerland
- Taiwan
- Thailand
- Turkey
- UK
- US
- Venezuela

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Table of Contents

SUMMARY
Global Net TV Advertising Forecasts Summary
Forecasts
Global net TV advertising forecasts
Global net TV advertising forecasts per TV household
Global net pay TV advertising forecasts
Pay TV ad prospects
Global net pay TV advertising as a % of net total TV advertising
Global net pay TV advertising forecasts per pay TV household
FORECASTS
Global net TV advertising forecasts
TV households (000)
Net total TV advertising forecasts (US$ million)
Net total TV advertising per TV household (US$)
Pay TV households (000)
Pay TV penetration (%)
Net pay TV advertising summary (US$ million)
Net pay TV advertising as a % of total advertising
Pay TV advertising per pay TV household (US$)
COUNTRY FORECASTS
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Colombia
Czech Republic
Denmark
Finland
France
Germany
Greece
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
COUNTRY FORECASTS
Japan
Korea
Malaysia
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Romania
Russia
Singapore
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
United Kingdom
USA
Venezuela

For full details, please email keithw@cmsinfo.com

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