Home > Market Research > Media & Entertainment > Pay TV in Western Europe: market sizings and forecasts 2005–2013

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Market Study
Published: April 2008
Pages: For full details, please email keithw@cmsinfo.com
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1700.00   Buy Now!
Research from: Analysys Mason
Sector: Media & Entertainment

Pay TV in Western Europe: market sizings and forecasts 2005-2013 provides a detailed breakdown of pay-TV households and spend in Western Europe by service platform and subscription type. The Excel data tables of forecasts make this report ideal for those who want detailed estimates for particular countries, market segments, technologies or services. The data will be accompanied by a slide pack containing information on methodology, definitions and assumptions, along with 30 minutes of analyst support.

Pay TV in Western Europe: market sizings and forecasts 2005-2013 provides data for your key questions:

-What is the size of the opportunity for telecom operators in the pay-TV market? How will this differ from market to market?
-Can cable operators maintain their share of the pay-TV market in light of increasing multi-play competition?
-How will hybrid IPTV/DTT services affect the pay-TV subscription mix? What are the prospects for PPV/VoD spend?
-Will spend on premium subscriptions continue to drive overall pay-TV spend?
-What impact will analogue TV switch off and DTT adoption have on the pay-TV market?

Forecasts of total spend, service penetration, and ASPS (average spend per site) are presented for Western Europe as a whole, as well as seven individual countries and one region:

-France
-Germany
-Ireland
-Italy
-Netherlands
-Nordic region (Denmark, Finland, Iceland, Norway and Sweden)
-Spain
-United Kingdom.

The number of pay-TV households, spend and ASPS are broken down by the following service platforms:

-DTH
-Analogue CATV
-DCATV
-IPTV
-Hybrid IPTV/DTT
-DTT
-Other broadcast technologies.

Pay-TV households are also divided into three types of subscriptions:

-Basic
-Family
-Premium

? while pay-TV spend is also split by the following categories:

-Basic subscription
-Family subscription
-Premium subscription
-PPV/VoD services.

Who should read this report?

-Satellite and cable TV operators: develop a view of how the competitive landscape is changing and how emerging service platforms can have an impact on customer spend and adoption.
-Telecom operators: quantify the market opportunity for IPTV and hybrid IPTV/DTT services and discover whether pay-TV spend can compensate for decline in telecoms retail revenue.
-Investors and analysts: understand the implications of increasing platform competition for the European pay-TV sector.
-Vendors: quantify the market opportunity for pay-TV services and learn where infrastructure investment is likely to grow.
-Regulators and policy makers: assess the impact of analogue TV switch-off on the pay-TV market.

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Table of Contents

Executive summary
Introduction and scope

-This report provides pay-TV forecasts for seven individual country markets, the Nordic region and Western Europe as a whole
-The data annex provides the following measures
-Forecast definitions

Synopsis of market trends across Western Europe

-IPTV and DTT services will drive the growth of subscriptions in Western Europe
-PPV/VoD services will account for 10% of pay-TV spend in 2013
-The greatest increases in pay-TV take-up will be in markets where CATV penetration is low
-France, Germany, Ireland, Italy, the Netherlands, the Nordic region, Spain and the United Kingdom

Forecast assumptions

List of figures and tables

Figure 1: Pay-TV households in Western Europe, 2005–2013
Figure 2: Pay-TV spend in Western Europe, 2005–2013
Figure 4: Countries included in this report
Figure 5: Definition of forecast terms
Figure 6: Pay-TV households by service platform in Western Europe
Figure 7: Pay-TV spend in Western Europe by subscription type
Figure 8: Pay-TV household penetration versus pay-TV ASPS, 2007–2013
Figure 9: Pay-TV households by service platform in France, 2007 and 2013
Figure 10: Pay-TV households by service platform in Germany, 2007 and 2013
Figure 11: Pay-TV households by service platform in Ireland, 2007 and 2013
Figure 12: Pay-TV households by service platform in Italy, 2007 and 2013
Figure 13: Pay-TV households by service platform in the Netherlands, 2007 and 2013
Figure 14: Pay-TV households by service platform in the Nordic region, 2007 and 2013
Figure 15: Pay-TV households by service platform in Spain, 2007 and 2013
Figure 16: Pay-TV households by service platform in the UK, 2007 and 2013
Table 1a–f: Pay-TV forecast assumptions

For full details, please email keithw@cmsinfo.com

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