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Home > Market Research > Media & Entertainment > Mobile Media and Entertainment in Western Europe: value chains and business models
A wide variety of players are rushing to enter the mobile media and entertainment market in Western Europe, and they need to know how to position themselves in the highly dynamic value chains to ensure profitable growth. Market positioning will be a challenge for every player because new business models and relationships are emerging all the time, and it is not yet clear which approach will be the most successful in many service areas in Western Europe.
The mobile media and entertainment (MME) market is becoming a battleground for the next wave of growth in the mobile industry, as voice ARPUs continue to decline in many Western European countries.
New business models and relationships are emerging constantly as a diverse range of players attempt to establish a presence in the mobile market, and players are experimenting with different approaches to maximise their revenue. However, it is not yet clear which business models and relationships will succeed in the future.
Mobile Media and Entertainment in Western Europe: value chains and business models is designed to help operators, handset vendors, content and applications providers, media companies and investors to understand the evolving Western European MME market. The report analyses the value chains and discusses the various business models that are emerging in the following sectors:
mobile personalisation
mobile music
mobile games
mobile TV and VoD
mobile social networking and user-generated content
mobile adult content
mobile gambling
mobile advertising
Mobile Media and Entertainment in Western Europe: value chains and business models answers your key questions:
What is the status of the Western European MME market?
What are the key trends in the MME market?
What are the key barriers that players will have to overcome during the next few years to achieve success in the MME market?
How are MME value chains for the various services structured, and how are they likely to develop?
What business models are operators, handset vendors and content providers using for MME services, and which models are likely to succeed?
How can mobile operators position themselves to be significant and profitable players in the Western European MME market?
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Table of Contents
0 Executive Summary
1 Introduction and scope
2 State of the market
3 Value chains by service category
3.1 Mobile personalisation
3.2 Mobile games
3.3 Mobile music
3.4 Mobile TV and VoD
3.5 Mobile adult content
3.6 Mobile gambling
3.7 Mobile social networking and user-generated content
4 Mobile advertising
5 Mobile operator positioning in the value chain
6 Actions
For full details, please email keithw@cmsinfo.com
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