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Table of Contents

Market Study
Published: October 2007
Pages: 250
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 1490.00   Buy Now!
Research from: Juniper Research
Sector: Mobile Content & Apps

This extensive study presents the current and future opportunities for portable tracking and navigation products and services in Western Europe from 2007 to 2012. The report contains a thorough analysis of three key product areas: personal navigation devices; personal navigation software for handheld computing devices; and mobile phones & wireless connected tracking devices & services (for vehicles & people).

The substantial 250 page report focuses on navigation and tracking relative to terrestrial (mainly road) mapping information and examines a number of technology issues associated with providing location based services as well as competing tracking technologies such as RFID. The report analyses integrated personal navigation solutions (e.g. PNDs) as well as navigation solutions for portable computing devices, Smartphones and mobile phones and third party traffic and travel information services delivered by mobile phone. Furthermore, this methodical report also covers developments in products for vehicle and person tracking applications whilst providing a practical five year forecasting suite.

Key questions the report answers:

- Will PND's continue to be the primary personal navigation product in Western Europe though to 2012, or will mobile phone solutions take over?
- What proportion of PND sales revenues will be add-ons in Western Europe and how will this change?
- Will on-board, or off-board personal navigation solutions for mobile phones predominate in Western Europe?
- Which are the strongest country markets in Western Europe for personal navigation and wireless tracking solutions?
- How will the growth of the wireless tracking market break down between vehicle tracking and the tracking of people via their phones?
- How do RFID tracking solutions compete with GPS tracking and tracking via cellular networks?

Top of Page

Table of Contents

Glossary
Executive Summary
Personal Navigation Solutions - The New Stars of Consumer Electronics

Figure ES 1: PND Market Drivers

Wireless Tracking Applications Bring Business and Personal Security Benefits
Market and Product Directions

Original Equipment v Portable Solutions
PND v Mobile Phone
Wireless Connectivity
Industry Consolidation

Western European Market for Portable Navigation Solutions

Figure ES 2: Portable Navigation Solution User Growth in Western Europe,
2007 - 2012 (000’s)
Table ES1: Portable Navigation Solution User Growth in Western Europe,
2007 - 2012 (000’s)
Figure ES 3: Portable Navigation Solution Revenue Growth in Western Europe,
2007 - 2012 (€000’s)
Table ES 2: Portable Navigation Solution Revenue Growth in Western Europe,
2007 - 2012 (€000’s)

Western European Market for Wireless Tracking Solutions

Figure ES 4: Wireless Tracking Revenue Growth in Western Europe,
2007 - 2012 (€)
Table ES 3: Wireless Tracking Revenue Growth in Western Europe,
2007 - 2012 (€000’s)

1. Introduction
1.1 Tracking and Navigation - Key Location Based Services
1.2 Explosive Growth in Personal Navigation Solutions
1.3 Tracking Applications Gain Momentum
1.4 Enter (Re-enter) the Mobile Phone
1.5 Report Scope and Structure

1.5.1 Report Scope
1.5.2 Report Structure

2. Technologies
2.1 Introduction

2.1.2 Navigation
2.1.3 Tracking

Figure 2.1: Basic Components of a Telematics System

2.2 Enabling Technologies

Figure 2.2: Delivering Mobile Location Based Services.
Figure 2.3: Role of Wireless Network in Delivering Location Based Service

2.2.1 Positioning Technologies

i. Positioning Technologies for MLBS
Table 2.1: Comparison of Mobile Positioning Technologies
ii. Geographical Positioning using Satellites
iii. Galileo

2.2.2 Handsets and Devices

i. Portable Navigation Devices
Figure 2.4: TomTom 715 PND with Integrated SIM
ii. Using Mobile Phones for Navigation
Figure 2.5: Navicore Bluetooth GPS Receiver
Figure 2.6: Nokia Mobile Phones/Devices with Integral GPS Receiver
iii. Tracking Devices
a. People Tracking
Figure 2.7: Kiditel Child Tracking Device
b. Vehicle Tracking Devices
Figure 2.8: CarBug® GPS Vehicle Tracking Device
Figure 2.9: Navman TeliNav Cube 2

2.2.3 Location Middleware
2.2.4 The User Interface

2.3 Suppliers of Enabling Technologies and Data

2.3.1 NAVTEQ

i. Company
ii. Products and Services

2.3.2 Nokia

i. Company
ii. Background and Strategy for Location Awareness in Mobile Phones
iii. Products and Services

2.3.3 SiRF Technology Inc.

i. Company
ii. Products and Services
Figure 2.10: SiRFLoc Server Functional Block Diagram

2.3.4 Telecommunications Systems Inc

i. Company
ii. Products and Services
Figure 2.11: End to End Mobile Location Based Application Delivery
Using TCS Xypoint Location Platform
iii. Customers and Partners
iv. Future

2.3.5 TruePosition Inc

i. Background and Strategy
ii. Services and Technology
Figure 2.12: TruePosition’s End to End Location Solution
iii. Partners and Customers

2.3.6 Wavecom

i. Corporate Background and Strategy
ii. Products and Services
iii. Partners and Customers

3. Portable Navigation Solutions
3.1 Portable Navigation Applications

Figure 3.1: Portable Navigation Applications & Product Coverage

3.2 Personal Navigation Devices

3.2.1 TomTom PND Range

Figure 3.2: TomTom GO 910 and TomTom ONE PNDs
Figure 3.3: TomTom Rider and the New GO 720

3.2.2 Garmin PND Range

Figure 3.4: Garmin nüvi 250 and nüvi 670
Figure 3.5: Garmin StreetPilot c550 and zümo 550

3.3 Navigation Solutions for Portable Computing Devices, Smartphones and Mobile Phones

3.3.1 Navicore Personal Navigation Software

Figure 3.6: Screenshot of Navicore Personal on a Nokia N70 Handset

3.3.2 Navigon MobileNavigator 6

Figure 3.7: Screenshot from MobileNavigator6, Symbian S60 Version
Figure 3.8: Screenshot from a Fujitsu Siemens Pocket LOOX N100 PND/PDA,
Running MobileNavigator 6

3.3.3 TCS Navigator

Figure 3.9: TCS Navigator Multiple Views

3.3.4 Webraska Navigation

Figure 3.10: Webraska Navigation 7 Screen Shots

3.4 Traffic & Travel Information Services

3.4.1 Trafficmaster
3.4.2 TrafficTV/MetroTV

i. TrafficTV
Figure 3.11: Screenshots from TrafficTV on a Blackberry Handset
ii. MetroTV
Figure 3.12: metroTV in an Integrated Transport Related Public Information
Service

3.4.3 Wayfinder SpeedAlert

Figure 3.13: Wayfinder SpeedAlert, on a Nokia N95

4. Vehicle and People Tracking Solutions
4.1 Applications Covered

Figure: 4.1 Tracking Applications & Product Coverage

4.2. Regulations Relating to Tracking Vehicles and People

4.2.1. Mobile Operators’ Code of Conduct
4.2.2 Code of Conduct for French Employers
4.2.3. EU Telecoms Data Retention Directive
4.2.4. EU Regulations and Initiatives to Promote Vehicle, Driver and Passenger Safety

i. EU Working Time Directive
ii. Reducing Road Congestion Through Tracking
iii. E112 and the eCall Project
Figure 4.2: eCall In Vehicle System - Simplified Functional Architecture

4.3 EU Research Projects

4.3.1 GST - Telematics Integrated Project

i. AGILE
ii. CVIS

4.4 Vehicle Tracking Applications

4.4.1 Commercial Vehicle Tracking
4.4.2 ALK Technologies - CoPilot Live FleetCenter

Figure 4.3: MDA III With Fleet Destination
Figure 4.4: FleetCenter Web Screen

4.4.3 Blue&Me
4.4.4 Telargo Control Center
4.4.5 TomTom WORK

Figure 4.5: TomTom WORK Active and WORK Compact Components
Figure 4.6: TomTom WEBFLEET Screen

4.4.6 Volvo Trucks - Dynafleet Fleet Management
4.4.7 Vehicle Tracking For Insurance Purposes

4.5 People & Phone Tracking

4.5.1 Kiditel
4.5.2 mapAmobile

i. mapAmobile Consumer Edition
ii. mapAmobile Corporate Edition

4.5.3 MobileLocate/ChildLocate

i. ChildLocate
Figure 4.7: ChildLocate SMS and Web Locations
ii. MobileLocate

5. RFID Tracking
5.1 RFID Technology
5.2 How RFID Works

Figure 5.1 Components of a Simple RFID System

5.3 Applications of RFID Technology
5.4 The RFID Supply Chain

Figure 5.2: Industry Participants in the RFID Supply Chain

5.5. RFID Regulation and Concerns

5.5.1 UK Privacy Guidelines on RFID
5.5.2 EU Moves on RFID

i. Privacy
ii. RFID Tracking for People
iii. Harmonisation of RFID Technology

5.6 Vehicle and People Tracking Using RFID

Figure 5.3: AeroScout Tag As Used At Legoland

5.7 Future Directions for RFID and Related Technologies

5.7.1 Near Field Communications
5.7.2 RuBee
5.7.3 Mobile RFID
5.7.4 Integration of RFID with GPS

6. Western European Market Forecasts
6.1 Forecast Assumptions and Methodology

6.1.1 PND Market Assumptions

i. Product Definition
ii. Revenues Included
iii. Penetration of Vehicle Base
Table 6.1: % of Vehicle Users using PNDs, 2007 - 2012
iv. Pricing
Table 6.2: New PND Price Levels, 2007 - 2012 (€)
Table 6.3: Average PND Add-On/Upgrade Spend Per User Per Year,
2007 - 2012 (€)
v. Replacement

6.1.2 On-Board Navigation Software Market Assumptions

i. Product Definition
ii. Revenues Included
iii. Penetration of Device Base
Table 6.4: % of Mobile Subscribers using On-Board Navigation Solutions,
2007 - 2012
iv. Pricing
Table 6.5: On-Board Navigation Solution Price Levels, 2007 - 2012 (€)
Table 6.6: Average On-Board Solution Add-On/Upgrade Spend Per User Per Year,
2007 - 2012 (€)
v. Replacement

6.1.3 Off-Board Navigation Services Market Assumptions

i. Product Definition
ii. Revenues Included
iii. Penetration of Device Base
Table 6.7: % of Mobile Subscribers using Off-Board Navigation Solutions,
2007 - 2012
iv. Pricing
Table 6.8: Off-Board Navigation Solution Monthly Subscription Prices,
2007 - 2012 (€)

6.1.4 Vehicle Tracking Services Market Assumptions

i. Product Definition:
ii. Revenues Included:
iii. Penetration of the Vehicle Base:
Table 6.9: % of Commercial Vehicles with Active Tracking, 2007 - 2012
Table 6.10: % of Passenger Cars with Active Tracking, 2007 - 2012
iv. Pricing:

6.1.5 Phone Tracking Market Assumptions

i. Product Definition
ii. Revenues Included
iii. Penetration of the Device Base and Usage
Table 6.11: % of Mobile Subscribers using Phone Tracking Solutions,
2007 - 2012
Table 6.12: Average Annual Number of “Locations” Using Phone Tracking
Solutions, 2007 - 2012
iv. Pricing
Table 6.13: Average Price per Locate for Phone Tracking Solutions, 2007 - 2012
(€)

6.2 Western European Market Overview

6.2.1 Demographic and Economic Environment

Table 6.14: Population by Country Group (000’s), 2002-2005
Table 6.15: Estimated Population by Country Group (000’s), 2012

6.2.2 Road Transport

Table 6.16: Number of Cars and Commercial Vehicles per 1000 population for
Selected Economies, January 2005

6.2.3 Mobile Communications

Figure 6.1: Mobile Subscriber Penetration in Western Europe, 2005 (%)
Figure 6.2: Total Mobile Phone Subscribers by Country Group
Table 6.17: Total Mobile Phone Subscribers by Country Group
Figure 6.3: Penetration of 3G Subscribers into the Western European
Subscriber Base, 2007 to 2012 (%)
Table 6.18: Major Operator Group Stakeholder Operations in Western Europe

6.3 Western European Market for Portable Navigation Solutions

Figure 6.4: Portable Navigation Solution Users - PND, Off-board Software, Onboard
Software. Western Europe, 2007 - 2012 (000’s)
Table 6.19: Portable Navigation Solution Users - PND, Off-board Software, Onboard
Software. Western Europe, 2007 - 2012 (000’s)
Figure 6.5: Portable Navigation Solution Revenues - PND, Off-board Software,
On-board Software in Western Europe, 2007 - 2012 (€000’s)
Table 6.20: Portable Navigation Solution Revenues - PND, Off-board Software,
On-board Software in Western Europe, 2007 - 2012 (€000’s)
Figure 6.6: PND and On-Board Navigation Solution Revenues in Western Europe,
2007 - 2012. New and Add-On Sales (€000’s)
Table 6.21: PND and On-Board Navigation Solution Revenues in Western Europe,
2007 - 2012. New and Add-On Sales (€000’s)

6.4 Western European Market for Wireless Tracking Solutions

Figure 6.7: Vehicle and Phone Tracking Users in Western Europe,
2007 - 2012 (000’s)
Table 6.22: Vehicle and Phone Tracking Users in Western Europe,
2007 - 2012 (000’s)
Figure 6.8: Vehicle and Phone Tracking Revenues in Western Europe,
2007 - 2012 (€)
Table 6.23: Vehicle and Phone Tracking Revenues in Western Europe,
2007 - 2012 (€000’s)

7. Regional Forecasts
7.1 Regional Definitions
7.2 Regional Usage & Revenue Breakdown

7.2.1 Portable Navigation Users and Revenues

Figure 7.1: Portable Navigation Users; PND, On-Board Software and Off-Board
Software, in Western Europe, 2007 to 2012, Geographic Breakdown (000’s)
Table 7.1: Portable Navigation Users; PND, On-Board Software and Off-Board
Software, in Western Europe, 2007 to 2012, Geographic Breakdown (000’s)
Figure 7.2: Portable Navigation Revenues; PND, On-Board Software and Off-
Board Software, in Western Europe, 2007 to 2012, Geographic Breakdown
(€000’s)
Table 7.2: Portable Navigation Revenues; PND, On-Board Software and Off-Board
Software, in Western Europe, 2007 to 2012, Geographic Breakdown (€000’s) . 143

7.2.2 Wireless Tracking Usage and Revenues

Figure 7.3: Vehicle Tracking Users in Western Europe, 2007 to 2012,
Geographic Breakdown (000’s)
Table 7.3: Vehicle Tracking Users in Western Europe, 2007 to 2012, Geographic
Breakdown (000’s)
Figure 7.4: Phone Tracking Users in Western Europe, 2007 to 2012, Geographic
Breakdown (000’s)
Table 7.4: Phone Tracking Users in Western Europe, 2007 to 2012, Geographic
Breakdown (000’s)
Figure 7.5: Wireless Tracking (Vehicle & Phone) Revenues in Western Europe,
2007 to 2012, Geographic Breakdown (€000’s)
Table 7.5: Wireless Tracking Revenues (Vehicle & Phone) in Western Europe,
2007 to 2012, Geographic Breakdown (€000’s)

7.3 Forecasts By Region

7.3.1 Alpine Region

i. Economic Environment
Table 7.6: Economic Activity in the Alpine Region
ii. Road Transport
iii. Mobile Communications
Table 7.7: Total Mobile Subscribers and 3G Subscribers in the Alpine Region, 2007
- 2012 (000’s)
iv. Portable Navigation and Wireless Tracking Forecasts for the Alpine Region
Figure 7.6: Portable Navigation Users Split by PND, On-Board Software and
Off-Board Software, 2007 - 2012 Alpine Region (000’s)
Table 7.8: Portable Navigation Users Split by PND, On-Board Software and
Off-Board Software, 2007 - 2012 Alpine Region (000’s)
Figure 7.7: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012 Alpine Region
Table 7.9: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007- 2012 Alpine Region
Figure 7.8: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Alpine Region
Table 7.10: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Alpine Region
Figure 7.9: Wireless Tracking Revenues (000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Alpine Region
Table 7.11: Wireless Tracking Revenues (000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Alpine Region

7.3.2 Benelux Region

i. Economic Environment
Table 7.12: Economic Activity in the Benelux Region
ii. Road Transport
iii. Mobile Communications
Table 7.13: Total Mobile Subscribers and 3G Subscribers in the Benelux Region,
2007 to 2012 (000’s)
iii. Portable Navigation and Tracking Forecasts for the Benelux Region
Figure 7.10: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012 Benelux Region
Table 7.14: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012 Benelux Region
Figure 7.11: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, Benelux Region
Table 7.15: Portable Navigation Revenues; PND, On-Board Software and
Off-Board Software, 2007 to 2012 Benelux Region (€000’s)
Figure 7.12: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Benelux Region
Table 7.16: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Benelux Region
Figure 7.13: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Benelux Region
Table 7.17: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Benelux Region

7.3.3 Eastern Mediterranean Region

i. Economic Environment
Table 7.18: Economic Activity in Greece
ii. Road Transport
iii. Mobile Communications
Table 7.19: Total Mobile Subscribers and 3G Subscribers in the Eastern
Mediterranean Region, 2007 to 2012 (000’s)
iv. Portable Navigation and Tracking Forecasts for the Eastern Mediterranean Region
Figure 7.14: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Eastern Mediterranean Region
Table 7.20: Portable Navigation Users (000’s) Spilt by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Eastern Mediterranean Region
Figure 7.15: Portable Navigation Revenues (€000’s); PND, On-Board Software and
Off-Board Software, 2007 - 2012, Eastern Mediterranean Region
Table 7.21: Portable Navigation Revenues (€000’s) Split PND, On-Board Software
and Off-Board Software, 2007 - 2012, Eastern Mediterranean Region
Figure 7.16: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Eastern Mediterranean Region
Table 7.22: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Eastern Mediterranean Region
Figure 7.17: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking 2007 - 2012 Eastern Mediterranean Region
Table 7.23: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012 Eastern Mediterranean Region

7.3.4 France

i. Economic Environment
Table 7.24: Economic Activity in France
ii. Road Transport
iii. Mobile Communications
Table 7.25: Total Mobile Subscribers and 3G Subscribers in France, 2007 - 2012
iv. Portable Navigation and Tracking Forecasts for France
Figure 7.18: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, France
Table 7.26: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, France
Figure 7.19: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, France
Table 7.27: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, France
Figure 7.20: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, France
Table 7.28: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, France
Figure 7.21: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, France
Table 7.29: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, France

7.3.5 Germany

i. Economic Environment
Table 7.30: Economic Activity in Germany
ii. Road Transport
iii. Mobile Communications
Table 7.31: Total Mobile Subscribers and 3G Subscribers in Germany,
2007 to 2012 (000’s)
iv. Portable Navigation and Tracking Forecasts for Germany
Figure 7.22: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Germany
Table 7.32: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Germany
Figure 7.23: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, Germany
Table 7.33: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, Germany
Figure 7.24: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Germany
Table 7.34: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Germany
Figure 7.25: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Germany
Table 7.35: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Germany

7.3.6 Iberian Region

i. Economic Environment
Table 7.36: Economic Activity in the Iberian Region
ii. Road Transport
iii. Mobile Communications
Table 7.37: Total Mobile Subscribers and 3G Subscribers in the Iberian Region,
2007 to 2012 (000’s)
iv. Portable Navigation and Tracking Forecasts for the Iberian Region
Figure 7.26: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Iberian Region
Table 7.38: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Iberian Region
Figure 7.27: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, Iberian Region
Table 7.39: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, Iberian Region
Figure 7.28: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Iberian Region
Table 7.40: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Iberian Region
Figure 7.29: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Iberian Region
Table 7.41: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Iberian Region

7.3.7 Italy

i. Economic Environment
Table 7.42: Economic Activity in Italy
i. Road Transport
ii. Mobile Communications
Table 7.43: Total Mobile Subscribers and 3G Subscribers in Italy,
2007 to 2012 (000’s)
iii. Portable Navigation and Tracking Forecasts for Italy
Figure 7.30: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Italy
Table 7.44: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, Italy
Figure 7.31: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, Italy
Table 7.45: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012, Italy
Figure 7.32: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Italy
Table 7.46: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Italy
Figure 7.33: Wireless Tracking Revenues (000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Italy
Table 7.47: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012, Italy

7.3.8 Nordic Region

i. Economic Environment
Table 7.48: Economic Activity in the Key Nordic Countries
ii. Road Transport
iii. Mobile Communications
Table 7.49: Total Mobile Subscribers and 3G Subscribers in the Nordic Region,
2007 to 2012 (000’s)
iv. Portable Navigation and Tracking Forecasts for the Nordic Region
Figure 7.34: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 to 2012, Nordic Region
Table 7.50: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 to 2012, Nordic Region
Figure 7.35: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012 Nordic Region
Table 7.51: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012 Nordic Region
Figure 7.36: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Nordic Region
Table 7.52: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, Nordic Region
Figure 7.37: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012 Nordic Region
Table 7.53: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012 Nordic Region

7.3.9 UK/Ireland

i. Economic Environment
Table 7.54: Economic Activity in UK & Ireland
ii. Road Transport
iii. Mobile Communications
Table 7.55: Total Mobile Subscribers and 3G Subscribers in UK & Ireland,
2007 to 2012 (000’s)
iv. Portable Navigation and Tracking Forecasts for UK & Ireland
Figure 7.38: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, UK & Ireland
Table 7.56: Portable Navigation Users (000’s) Split by PND, On-Board Software
and Off-Board Software, 2007 - 2012, UK & Ireland
Figure 7.39: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012 UK & Ireland
Table 7.57: Portable Navigation Revenues (€000’s) Split by PND, On-Board
Software and Off-Board Software, 2007 - 2012 UK & Ireland
Figure 7.40: Wireless Tracking Users (000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, UK & Ireland
Table 7.58: Wireless Tracking Users (€000’s) Split by Vehicle and Phone Tracking,
2007 - 2012, UK & Ireland
Figure 7.41: Wireless Tracking Revenues (€000’s) Split by Vehicles and Phone
Tracking, 2007 to 2012 UK & Ireland
Table 7.59: Wireless Tracking Revenues (€000’s) Split by Vehicle and Phone
Tracking, 2007 - 2012 UK & Ireland

8. Supplying Portable Navigation and Wireless Tracking Solutions
8.1 The Value Chain

Table 8.1: Navigation and Tracking Delivery Chain Participants
Figure 8.1: Value Chain, Consumer Navigation Products
Figure 8.2: Value Chain, B2B Tracking Solutions

8.2. Enabling Technology Suppliers
8.3. Application Suppliers and Integrators

8.3.1 ALK Technologies

i. Company
ii. Products and Services
a. Navigation Products
b. Tracking Products
c. Other Products and Services
iii. Customers, Partners & Channels
iv. Future

8.3.2 Cybit

i. Company
ii. Products and Services

8.3.3 Destinator Technologies

i. Company
ii. Products and Services
Figure 8.3: TrafficSam Traffic Information on Screen
iii. Future

8.3.4 Fleet Tracking Solutions
8.3.5 LogicaCMG

i. Company and Strategy
ii. Navigation and Tracking Projects
iii. Partners and Customers

8.3.6 Mobile Commerce

i. Company
ii. Products and Services
iii. Customers, Partners and Channels
iv. Future

8.3.7 mxData

i. Company
ii. Products
iii. Customers, Partners and Channels
iv. Future

8.3.8 Navicore

i. Company
ii. Products
iii. Customers, Partners and Channels
Figure 8.4: Navicore Personal Navigation Software on a Nokia N800
iv. Future

8.3.9 Navigon

i. Company
ii. Products
a. Consumer Products
b. Corporate Products
iii. Customers, Partners and Channels
iv. Future

8.3.10 Telargo

i. Background and Strategy
ii. Main Products
Figure 8.5: Electronic Toll Collection System

8.3.11 TomTom

i. Company
ii. Products and Services
a. Navigation Products
b. Tracking Products
c. Other Products and Services
iii. Customers, Partners & Channels
iv. Future

8.3.12 Volvo Truck Corporation

i. Corporate Background
ii. Fleet Management

8.3.13 Wayfinder Systems

i. Company
ii. Products and Services

8.3.14 Webraska

i. Background and Strategy
ii. Technology
iii. Products and Services

8.4 Mobile Service Providers

8.4.1 Growing Role for Mobile Communications Service Providers
8.4.2 mobilkom austria

i. Background and Strategy
ii. Overview of Services
iii. Supporting Technology and Partners
iv. Future Plans

8.4.3 Telecom Italia Mobile

i. Company Background and Strategy
ii. Technologies
iii. Products and Services
iv. Partners and Customers

8.4.4 Telenor

i. Company Background and Strategy
ii. Services and Technology
iii. Technology
iv. Partners and Customers
v. View of the Future

8.4.5 TeliaSonera Mobile

i. Background and Strategy
ii. Overview of Location Services
iii. Supporting Technology and Partners
iv. Future Plans

8.4.6 T-Mobile UK

i. Company
ii. Products and Services
iii. Navigation and Tracking in the UK Market
iv. Future

9. Future Directions
9.1 Market and Product Directions

9.1.1 Original Equipment v Portable Solutions
9.1.2 PND v Mobile Phone
9.1.3 Wireless Connectivity
9.1.4 Industry Consolidation

9.2 Driver and Vehicle Safety

9.2.1 Driver and Vehicle Safety Research Initiatives

i. A Green Sat Nav Application to Minimise Pollution
ii. Telcordia Telematics Platform

9.2.2 Portable Navigation Solutions and Driver Safety

9.3 Enhancing Map Information

9.3.1 Brunel University Remote Vision Project
9.3.2 Il Village Easy Walk

9.4 Enhancing Communications with Hybrid Networks
9.5 Social and Community Applications
9.6 Implications of Tracking for Surveillance

For full details, please email keithw@cmsinfo.com

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