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In this exciting new report, SBD brings its trusted experience and insight to present a fact-based approach to understanding end user needs, analysing China’s technical infrastructure and forecasting the market potential.
It provides answers to key questions including:
** How fast will the navigation and telematics markets grow?
** Who are the major players in the emerging telematics industry?
** Which services and products are most likely to be successful?
** What strategies are non-Chines companies developing for this booming new car market?
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Table of Contents
Opening up the telematics and navigation markets for success in China
1. Executive summary ..7
1.1 Introduction ..7
1.2 Conclusions .7
1.3 Summary of key points ..8
1.3.1. Introduction and current status.8
1.3.2. Key products and services for the future.9
1.3.3. Key stakeholders..10
1.3.4. Main obstacles to overcome ..11
1.3.5. Future outlook 12
2. Introduction to this report 14
3. Introduction to China.15
3.1 Socio-economic background.15
3.1.1. Economic development.16
3.1.2. Population centres ..16
3.2 Road infrastructure 18
3.2.1. Highways network 18
3.2.2. Cities ..19
3.2.3. Electronic toll collection.19
3.3 Vehicle market .19
3.3.1. Vehicle manufacturers ..21
3.3.2. Market segments..22
3.4 Mobile phone market 23
3.4.1. Mobile phones23
3.4.2. Internet usage 25
3.5 Key points ..25
4. Market drivers for telematics and navigation..26
4.1 Vehicle crime 26
4.2 Traffic congestion27
4.2.1. Beijing 28
4.2.2. Shanghai..28
4.2.3. Guangzhou..28
4.3 Changing road network28
4.4 Road safety29
4.5 New drivers 31
4.6 Major events .31
4.6.1. Olympics ..31
4.6.2. World Expo..32
4.6.3. Asian Games..33
4.7 Government policy .33
4.7.1. 863 Programme 33
4.7.2. ITS Support Programme ..33
4.8 Emergency services..34
4.9 Environment.34
4.10 Key points ..35
5. Understanding the end user ..36
5.1 Navigation survey ..36
5.1.1. Demand.36
5.1.2. Embedded navigation vs PNDs 38
5.1.3. Satisfaction..40
5.1.4. Usage.41
5.1.5. Dealer comments .43
5.2 Telematics services ..45
5.2.1. Preferences.45
5.2.2. Concerns over quality of local systems.47
5.3 Key points ..48
6. Industry stakeholders49
6.1 Local telematics service providers .49
6.1.1. Shenzhen SEG GPS Scientific Navigations50
6.1.2. Shenzhen E-eye Che’an Satellite Watch .52
6.1.3. Shenzhen Huaqiang Information Industry52
6.1.4. Shenzhen Hangsheng Ling Hang Tong 53
6.1.5. Direct Links Group ..53
6.1.6. Beijing Carbase Technology ..54
6.1.7. Beijing MeToYou..54
6.2 Foreign telematics service providers 55
6.2.1. ATX/SK Telecom..55
6.2.2. WirelessCar.56
6.3 Vehicle manufacturers .56
6.3.1. Toyota 56
6.3.2. Honda.57
6.3.3. Shanghai GM .57
6.3.4. Nissan 57
6.4 Digital map suppliers.58
6.4.1. AutoNavi59
6.4.2. NavInfo..59
6.4.3. Ritu Changdi ..59
6.4.4. Mapping contracts59
6.5 Mobile network operators61
6.5.1. China Mobile ..61
6.5.2. China Unicom.62
6.5.3. China Netcom 63
6.6 Roadside assistance providers (motoring clubs) 63
6.6.1. Continental Automobile Association63
6.6.2. Auto Association of China 63
6.6.3. Shanghai Yongda Auto Club..63
6.6.4. United Automobile Association .63
6.7 Insurance companies63
6.8 Electronics manufacturers .64
6.8.1. Navigation systems .64
6.8.2. PNDs..65
6.9 Government research projects.66
6.10 Key points ..67
7. Telematics infrastructure .68
7.1 Data communications ..68
7.1.1. Cellular networks..68
7.1.2. Broadcast channels.69
7.2 Traffic information ..73
7.2.1. Traffic collection 73
7.2.2. Distribution of traffic information75
7.3 Positioning .77
7.3.1. Bei-Dou .78
7.3.2. Galileo 78
7.4 Regulations and standards 79
7.4.1. Licensing..79
7.4.2. Licensing of traffic services .80
7.4.3. Standards.80
7.5 Key points ..81
8. Navigation market trends.82
8.1 Overall market analysis82
8.2 Embedded OE systems ..83
8.3 Portable navigation devices ..84
8.4 Mobile phone navigation .84
8.5 Digital map updates ..85
8.6 Key points ..86
9. Telematics market trends.87
9.1 Market analysis 87
9.2 Shift to OE telematics ..88
9.3 Key points ..89
For full details, please email keithw@cmsinfo.com
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