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The Worldwide Directory of Mobile Network Users 2008: Sept. '08
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Home > Market Research > Handsets & Devices > WCIS Insight: HSPA: Stealing a march in the mobile broadband race
The report contrasts the market conditions that have helped HSDPA to flourish as a broadband internet-access technology in Europe and South Africa, with conditions in Korea, Japan and the USA, where operators are promoting more content services that are exclusive to HSPA.
Key Coverage
- In-depth focus on developments in Africa, China and Latin America
- Commentary on handset models available worldwide
- Comprehensive listing of all mobile CDMA450 handsets in market.
Market Data
- Case study China: examination of the improving prospects for CDMA450 in China while the country's 3G licensing process remains stalled
- Case study Latin America: comment on Telmex's strategy in Mexico and on small scale roll outs in Peru, Argentina and elsewhere
- Case study Africa: summary of all network deployments plus comment on handset costs and spectrum allocations
- Appendix: listing all CDMA450 networks worldwide and their infrastructure suppliers
Key Issues Addressed
- How fast is the CDMA450 market growing and what is its current size in terms of WLL and mobile subscribers?
- What impact is the presence of millions of unlicensed CDMA450 subscribers in China having on the market? And what is their ARPU?
- How are spectrum licensing decisions in Africa affecting the prospects for CDMA450 growth?
- What strategy is Telmex adopting to expand CDMA450 in Latin America?
- What benefits is EV-DO Rev A offering CDMA450 operators?
Countries / Sectors / Companies Covered
- Africa & Middle East
- Asia Pacific
- Central & Eastern Europe
- South America
- Western Europe
Who should read this report
- Operators
- Vendors
- Financial Institutions
Key Coverage
- Case studies of operators’ strategies for promoting HSDPA in six markets
- A chapter discussing HSDPA device availability and handset vendor strategy.
- Research is complemented by an appendix listing all HSDPA and HSUPA networks by country, as well as all HSDPA handsets and datacards launched
Market Data
Country case studies:
- Japan
- Korea
- Austria
- Slovak Republic
- South Africa
- USA
Key Issues Addressed
- How fast are HSDPA subscriptions growing in different markets?
- How has pricing affected uptake?
- How much incremental ARPU are HSPA subscriptions generating?
- What is the balance between datacard/modem users and handset users?
- How are operators positioning services over HSPA relative to services offered over other broadband technologies?
- What services are operators promoting that take advantage of the high-speed networks?
- How many HSDPA handsets are available – and from which vendors?
- What is the retail price of HSDPA handsets in different markets?
Countries / Sectors / Companies Covered
- Japan
- Korea
- Austria
- Slovak Republic
- South Africa
- USA
Who should read this report
- Operators
- Vendors
- Handset and infrastructure vendors
- Analysts
- Financial Institutions
- Government
- Regulators
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Table of Contents
CHAPTER 1
INTRODUCTION
Figure 1.1: Asia Pacific: selected mobile operators’ HSDPA subscriptions, Jun 2007
CHAPTER 2
HSDPA DEVICES
HSDPA handset price analysis
Figure 2.1: Samsung SGH-i600 SIM-free price analysis, 2Q07
Figure 2.2: Motorola RAZR Maxx V6 SIM-free price analysis, 2Q07
Bringing down the cost of HSDPA?
Vendor strategies vary; Samsung leads the way
Figure 2.3: HSDPA handsets launched/announced, by vendor, 2Q06-3Q07
Samsung combines high-end features with slim design
Figure 2.4: Samsung shipments, by region, 1Q07 and 2Q07
Nokia is slow to market but N95 sells well
Motorola hampered by losses; no clear strategy beyond the RAZR
Figure 2.5: Motorola HSDPA handsets, launched by end 3Q07
Figure 2.6: All vendors: average weight of HSDPA handsets , 1Q07 and 2Q07
Sony Ericsson launches first HSDPA device in September 2007
LG Electronics seeks to build on strenght in WCDMA
HTC focuses principally on the enterprise segment
CHAPTER 3
JAPAN
NTT DoCoMo leads HSDPA subscriptions
Figure 3.1: Japan HSDPA subscriptions, 3Q06-2Q07
HSDPA uptake driving increases in data ARPU
Figure 3.2: Japan: data ARPU of NTT DoCoMo and Softbank, 2Q06-2Q07
SoftBank and NTT DoCoMo expand HSDPA device portfolio
EMOBILE enters the mobile market
Figure 3.3: Japan: EM-ONE HSDPA device offered by EMOBILE
Figure 3.4: Japan: Timeline for EMOBILE development
EV-DO continues to compete with HSPA, while WiMAX trials are conducted
Outlook
CHAPTER 4
KOREA
KTF excels in subscription uptake
Figure 4.1: Korea HSDPA subscriptions, January-August 2007
Figure 4.2: Korea: HSDPA operator market shares, January-August 2007
Operators pursue different HSDPA strategies
Figure 4.3: Korea: KTF and SKT logos for advanced data services
Video calling and VOD most popular services; lead to higher ARPU
More HSDPA handsets are released in Korea
HSUPA coverage to be nationwide in 2Q08
Competing technologies not to hinder HSPA mass-market uptake
HSDPA subscriptions to account for 30% of the market by 2010
CHAPTER 5
AUSTRIA
Figure 5.1: Austria HSDPA launch dates
Figure 5.2: Austria: HSDPA coverage by operator, Sep 2007
HSDPA positioned as a mobile broadband technology
Figure 5.3: Austria: mobile taking share from fixed in overall broadband market, 4Q06-2Q07
Lack of HSDPA handsets has hampered sales beyond datacard/USB modem segment
Figure 5.4: Austria HSDPA subscriptions by device type, 4Q06-2Q07
Figure 5.5: Austria: HSDPA as percentage of total WCDMA/HSDPA handsets, Sep 2007
Competition in the data segment leads operators to slash prices
Figure 5.6: Austria: Price of a 3GB data tariff on a 24-month contract, Sep 2007
Mobile broadband is not limited to the postpaid market
Discount segment expands from voice to data
Figure 5.7: Austria: Yesss launches discount data-only prepaid tariff
Figure 5.8: Austria: Willi-branded Huawei USB modems
Operators facing backlash over performance versus advertised speeds
Figure 5.9: Austrian mobile operators’ actual performance of HSDPA versus advertised speeds
HSUPA upgrades will take mobile performance beyond fixed in the uplink
Figure 5.10: Austria operators’ HSUPA launch dates
CHAPTER 6
SLOVAK REPUBLIC
Figure 6.1: Central and Eastern Europe, broadband penetration of households in selected markets, 4Q06
Figure 6.2: Central and Eastern Europe, HSDPA deployments
HSDPA versus Flash OFDM
Figure 6.3: Slovak Republic: Orange Slovakia’s WCDMA network coverage and subscriptions,
Sep-06-Jul-07
Operators focus on services rather than technology platform
Figure 6.4: Slovak Republic mobile operators’ data tariffs, 2Q07
Choice of HSDPA handsets currently limited
Figure 6.5: T-Mobile Slovakia HSDPA datacards and modem
Figure 6.6: Orange Slovakia HSDPA datacard and modems
Subscription numbers picking up
CHAPTER 7
SOUTH AFRICA
Figure 7.1: South Africa 3G subscriptions, 4Q04-2Q07
Fast growth driven by pricing
Figure 7.2: South Africa HSDPA subscriptions, 3Q06-2Q07
HSDPA in direct competition with Telkom’s ADSL service
Figure 7.3: South Africa: Telkom’s ADSL subscriptions, 1Q03-1Q07
Outlook: Will HSDPA still prevail in the imminent era of convergence?
CHAPTER 8
US
Network coverage, device availability and price affect AT&T Mobility’s HSDPA uptake
Figure 8.1: Online price of AT&T’s HSDPA devices, Sep-07
Level of HSDPA uptake soared in 1H07
Figure 8.2: AT&T Mobility HSDPA subscription trend
A focus on applications for HSDPA
Figure 8.3: AT&T marketing banner for its 3G service
HSDPA contribution to AT&T’s bottom line set to improve
Competitors top AT&T Mobility’s coverage and network speed - but HSUPA is on its way
Figure 8.4: Average download and upload speeds of the HSDPA and EV-DOrA services
CHAPTER 9
OUTLOOK
Operators in Japan, Korea and the US promote handsets and 3G-specific services
Price cuts stimulate HSDPA uptake; subscription growth boosts ARPU
How will HSPA sit alongside other mobile broadband technologies?
HSPA for the mass market?
APPENDIX
HSDPA networks launched, end-September 2007
HSUPA networks launched, end-September 2007
HSDPA PC cards launched and announced to Oct 2007
HSDPA handsets launched and announced, beginning 2007
For full details, please email keithw@cmsinfo.com
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