Home > Market Research > Mobile Strategies > Business Data Services: growth opportunities and forecasts for Europe 2007–12

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Market Study
Published: June 2007
Pages: For full details, please email keithw@cmsinfo.com
Tables: 12
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Research from: Analysys Mason
Sector: Mobile Strategies

The business data services market has little room for growth – users expect more for the same money at every upgrade. Ethernet in the MAN and WAN offers the best hope for operators, as it allows them to slash costs while meeting customers’ expectations.

Business data services remain an extremely competitive area of telecoms service provision. Traditional telecoms operators and service providers are being challenged by systems integrators, who are increasingly procuring and managing wide area connectivity for their customers. Bandwidth requirements are growing substantially but budgets are not; service providers are struggling to find ways to charge for the value they deliver to their customers and to escape the continual squeeze on margins caused by strong price competition.

This report provides insight into customers' expectations and marketplace trends for business data services, based on interviews with end users, user groups and service providers. Detailed forecasts of spend by service type and access technology are provided for France, Germany, Italy, Poland, Spain, Sweden and the UK, as well as high-level forecasts for Western Europe.

Business Data Services: growth opportunities and forecasts for Europe 2007–12 answers your key questions:

- What do customers really want from business data services and how great will demand for these services be?
- Should service providers introduce new products? Should they change their pricing strategies?
- Why is migration to IP VPNs slowing?
- Do customers really want Ethernet VPNs?
- How much is migration to VoIP affecting data networks?
- Can customers be educated to purchase based on an SLA rather than based on a technology?
- Are new applications driving users’ requirements?
- How are users reacting to plans for next-generation networks?

Who should read this report

- Incumbent telecoms operators, which have substantial revenues from business data services.

- Data network operators, which focus on business data services.

- ISPs, which buy business data services for backhaul and which sell them to SMEs.

- Cable operators, fibre operators and unbundlers, which can target businesses in order to supplement the revenue from their residential networks.

- Vendors supplying equipment to cable and fibre operators.

- Systems integrators, which procure business data services for their customers as part of managed service contracts.

- Virtual network operators, which create managed networks for their customers by reselling capacity.

About the authors

Margaret Hopkins (Analysys Associate) is Principal Analyst with Exegesys. She started her career in the Post Office Telecommunications Long Range Planning Department. During her 18 years working with Analysys, she has been lead author on many reports, including Fixed–Mobile Convergence in the Enterprise Voice Market, Beyond Triple Play: forecasts for broadband value-added services, Scenarios for Enterprise Mobile Data Services 2006–11, VoIP versus Mobile: forecasts for the future of enterprise voice, The Business Case for Carrier Migration to VoIP, The Business Case for Broadband Entertainment, Delivering the Broadband Home, New Fixed and Mobile Services and Devices: forecasts 2003–2008, Broadband Value-Added Services for SMEs: market strategy and forecasts 2003–2008, Next-Generation Networks: integrated IP architectures and IP Voice Services: the return on investment for European service providers. She holds a degree in Engineering from the University of Cambridge and a Master’s in Telecommunications and Information Systems from the University of Essex.

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Table of Contents

Executive summary

Introduction and scope
Background, methodology and scope of forecasts
Services and access technologies for which forecasts are provided
Countries and types of spend included in the forecasts

Service providers need a greater focus on users’ needs
Drivers of change in small and large businesses
How network upgrade decisions are made
Who companies believe can provide reliable network information
How transparent pricing would benefit service providers


Ethernet is changing the supply of WAN services
How technology change is shaping enterprise networks
Prospects for new types of Ethernet services
The continuing role of legacy networks


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Figures and tables

Figure 1 Total spend on business data services in Western Europe and EU accession states, 2005–12
Figure 2 Likelihood that spend on business data services will be allocated to each service and access technology
Figure 3 Average annual spend per corporate and SME user of business network services in Poland, 2007–12
Figure 4 Penetration of broadband Internet access and business network services among SME sites in Spain, 2007–12
Figure 5 Spend on business data services in the UK, by access technology, 2007–12
Figure 6 Spend on Ethernet in Germany, 2007–12
Figure 7 Spend on IP VPN services in Poland, 2007–12
Figure 8 Spend on business data services using broadband in Italy, 2007–12
Figure 9 Spend on broadband for Internet and VPN access in the UK, 2007–12
Figure 10 Split of spend on business data services in Sweden, by access technology, 2007 versus 2012
Figure 11 Split of large-site spend on business data services in the UK, by access technology, 2007 versus 2012
Figure 12 Spend on business data services in France, by access technology, 2007–12



Table 1 Categories used in the forecasts of spend on business data services.

For full details, please email keithw@cmsinfo.com

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