|
Featured Report:
The Worldwide Directory of Mobile Network Users 2008: Sept. '08
Broadband & Fixed
Handsets & Devices
Information & Communications Technology
Media & Entertainment
Mobile Content & Applications
Mobile Markets
Mobile Networks
Mobile Strategies
Networks & Infrastructure
Custom Research
Contact
Terms & Conditions
Privacy
|
Home > Market Research > Media & Entertainment > Mobile Media and Entertainment in the US: value chains and pricing models
Value chains in the US mobile media and entertainment market are highly diverse and constantly evolving, as players in this market experiment with new business models in an effort to find the best opportunities. Understanding which types of business model are being established in each of the mobile media service sectors is critical to maximizing future revenue.
The mobile media and entertainment (MME) market in the US is developing quickly, but the rush to establish a presence in the market has created significant uncertainty over what revenue models are viable, which types of relationship will be profitable, and how value chains and pricing models are currently structured within the key MME service sectors.
Mobile Media and Entertainment in the US: value chains and pricing models is designed to help carriers, content and applications providers, media companies, equipment vendors and investors understand the revenue opportunities in the developing US MME market.
This 100-page report discusses the state of the US MME market and analyzes the various business models which are emerging within the following sectors:
- mobile music
- mobile TV and VoD
- mobile games
- mobile social networking and user-generated content
- mobile adult services
- mobile personalization
Key issues addressed in the report include:
- What is the status of the US MME market and who are the key players?
- When and how is the off-deck content market likely to develop in the US, and what impact will this have on current business models?
- How are MME value chains for the various services on offer structured now, and how are they likely to evolve?
- How are operators and content providers pricing MME services, and how are these pricing models expected to develop over the short to medium term?
- To what extent will MME revenue models in the US mimic those for the Internet, cable TV and/or broadcast TV?
- How can companies position themselves to be significant and profitable players in the US MME market?
Who should read this report
- Mobile network operators and MVNOs: senior executives, product managers, business development and marketing executives, and technology leaders, to understand the business and pricing models for different types of MME and the benefits they can bring to network operators and their customers.
- Media companies and other content providers: senior executives, mobile division heads, licensing executives, and product and business development managers, to understand the opportunities presented by MME in the US market and to identify the best business, partnership and pricing models for distribution of their content in the mobile format.
- Mobile software and applications developers: senior executives and product managers, to understand what kinds of application and platform will be important in the MME value chain and how business and pricing models are evolving.
- Handset and network equipment vendors: senior executives, technology strategists, product developers and business development executives, to assess the demand for MME-enabling features and functionality on handsets and determine which network and handset capabilities are needed to support the further development of MME services and revenue streams.
- Investors: to understand the likely successes and failures in MME and the strategies that different types of organization should be adopting as the US MME market develops.
About the authors
Alexandra Rehak (US Research Director), focuses on areas including international carrier strategy and mobile telecoms. Prior to joining Analysys Research, Alexandra was most recently Director of Advisory Services at TeleGeography, specializing in consulting and research on demand, supply and pricing of international telecommunications services. Previously, Alexandra was Vice President, Strategic Development at Asia.com, a developer of Internet and mobile services and applications in Greater China. Her earlier experience includes managing Motorola’s Business Research and Strategy group in Asia, acting as a Principal Consultant in the telecoms strategy group of PA Consulting Group and serving as the Director of Asia Research and Consulting for Pyramid Research.
Mike Grant (Principal Consultant), has almost 20 years of experience in the telecoms industry in a variety of senior management roles in operational and consulting environments. He has recently rejoined Analysys from Superscape plc, where, as Vice President of Commercial Affairs, he played a major role in the development of 3D mobile gaming. Prior to joining Superscape, Mike established and developed the mobile practice of Analysys into one of the foremost advisors in the mobile industry, playing a pivotal role in advising the EU on setting spectrum allocations in Europe and supporting more than half of the 3G licensing processes in Europe and Asia in 2000–2001. Previously, he held senior management positions at British Aerospace Communications, the first private organization to operate public telecoms services in the UK, and was a founder member of the consortium behind the Orange mobile phone business.
Regulators: to identify emerging trends in MME in the US market, and the implications for competition, service provision and service pricing.
Top of Page
Table of Contents
List of Figures and Tables
Figure 1 Voice and data revenue in the US, 2003–2006
Figure 2 Data ARPU as a percentage of total ARPU for selected operators, 2Q 2006 and 2Q 2007
Figure 3 The evolution of operator approaches to MME service provision
Figure 4a–b The on-deck and off-deck mobile music value chains in the US
Figure 5a–b The broadcast and streamed mobile TV and video value chains in the US
Figure 6a–b The on-deck and off-deck mobile game value chains in the US
Figure 7 The mobile social networking and UGC value chain in the US
Figure 8a–b The on-deck and off-deck mobile personalization value chains in the US
Figure 9 The mobile advertising value chain in the US
Figure 10 Free voice minutes awarded by Virgin Mobile USA as part of its Sugar Mama campaign, June 2006–September 2007
Table 1 Classifi cation of the MME market by category and service type
Table 2 Market player positioning in the MME value chain
Table 3 Apple, Google and Nokia’s MME value-chain strategies
Table 4 Mobile music content provision models in the US
Table 5 Mobile TV and VoD content provision models in the US
Table 6 Mobile game service provision models in the US
Table 7 Mobile social networking service provision models in the US
Table 8 Mobile adult content provision models in the US
Table 9 Mobile personalization service provision models in the US
Table 10 Major mobile operators’ flat-rate and per-kB data service pricing in the US
Table 11 Major mobile operators’ music service pricing in the US
Table 12 Major mobile operators’ TV and VoD service pricing in the US
Table 13 Major mobile operators’ game service pricing in the US
Table 14 Major mobile operators’ social networking service and UGC application pricing in the US
Table 15 Importance of advertising to MME revenue by service type
Table 16 Significant acquisitions in the US mobile advertising market, 2006–2007
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
|
|
