Home > Market Research > Media & Entertainment > CDN 2006 - 2007: Market Size, Share, Metrics and Analytics

Table of Contents

Market Study
Published: May 2007
Pages: 200
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 997.50   Buy Now!
Research from: Accustream imedia research
Sector: Media & Entertainment

A comprehensive analysis of the CDN provisioning segment in 2006 with forecasts for 2007 by delivery category, including pricing for downloads (music, movies, television), advertising (Flash), progressive download, gigabytes transferred, 95th percentile pricing model analysis, servers deployed and more.

This detailed report is a bandwidth services, pricing, revenue, infrastructure deployment and operational analysis of Content Delivery Networks (CDNs). Included are retail market calculations based on the volume model (gigabytes transferred), rate model (95th percentile for UGV, backhaul), R &D initiatives, total servers deployed, streaming servers deployed, a break out of market segments sizes for video, audio, advertising, progressive download and download, market share by CDN, MRR (monthly recurring revenue), an analysis of media player format share.

Top line report findings and analysis:

-Combined commercial market value (backhaul provisioning, retail contracts) for streaming audio, video, streaming audio and video advertising, progressive download media and entertainment is estimated at $635 million in 2006
-Major CDNs grew their total revenue base by an average of 50.8% to $731 million, monthly recurring revenue (MRR) rose by 67% to $10,314
-Thirteen CDNs analyzed in this report increased total accounts by 25% during the year, ending at 5,800
-Includes gigabytes transferred and 95th percentile analysis modeling for retail contracts delivered by CDNs, backhaul transit and for self-hosting networks AOL, Real, Yahoo and Google
-The entire CDN and streaming bandwidth services market is growing at a rate of 33% in 2007
-CDN servers in deployment rose by 50%, and streaming media servers by 74% in 2006
-The average cost per gigabyte of streaming video transferred in 2006 was $1.00, compared to $1.41 in 2005, which included the Flash premium
-The average price to deliver a gigabyte of Internet radio was $0.60/gigabyte. Backhaul and UGV are analyzed on 95th percentile models. Average retail rates ranged from $30 - $115 per Mbps of capacity, lower for wholesale
-Research indicates Flash has gained share, and closing in on Windows Media, based on total CDN video gigabytes delivered (including advertising). Flash progressive download experienced strong take up in 2006
-Syndication platforms Brightcove, Maven Networks and The Platform support Flash progressive download. The UGV content segment is almost entirely Flash progressive download. Flash servers are not needed for progressive downloads.

Combined commercial market value (backhaul, retail, self-hosting) for streaming audio, video, advertising, progressive download and download entertainment media generated approximately $635 million in 2006.

Media and entertainment, estimated at 40% of the market, is part of a $1.1 billion total retail segment, with an additional $500 million in transit provisioning.

Major CDNs grew their total revenue base by an average of 50.8% to $731 million, according to the latest report published by AccuStream iMedia Research. Monthly recurring revenue (MRR) rose by 67% to $10,314.

Thirteen CDNs analyzed in this report increased total accounts by 25% during the year, ending at 5,800.

The report, CDN 2006 - 2007: Market Size, Share, Metrics and Analytics includes gigabytes transferred and 95th percentile analysis modeling for retail contracts delivered by CDNs and for self-hosting networks AOL, Real, Yahoo and Google.

The entire CDN and streaming bandwidth services market is growing at a rate of 33% in 2007.

CDN servers in deployment rose by 50%, and streaming media servers by 74% in 2006. The average cost per gigabyte of streaming video transferred in 2006 was $1.00, compared to $1.41 in 2005, which included the Flash premium.

The average price to deliver a gigabyte of Internet radio was $0.60/gigabyte. Backhaul and UGV are analyzed on 95th percentile models. Average retail rates ranged from $30 - $115 per Mbps of capacity, lower for wholesale.

Research indicates Flash has gained share, and closing in on Windows Media, based on total CDN video gigabytes delivered (including advertising). Flash progressive download experienced strong take up in 2006.

Syndication platforms Brightcove, Maven Networks and The Platform support Flash progressive download. The UGV content segment is almost entirely Flash progressive download. Flash servers are not needed for progressive downloads.

"It's an exciting time in the CDN segment, as providers deploy and or acquire the scale, intelligent storage, networking and content management systems necessary to position their businesses for another round of broadband media growth, commented Paul A. Palumbo, director of research at AccuStream.

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Table of Contents

EXECUTIVE SUMMARY 1
U.S. CDN market value estimated at $1.1 billion in '06; global at $2 billion 1
Bandwidth Market Breakout: by Category 2006 2
SECTION ONE 4
Streaming Media Bandwidth Services Market Size and Growth Profile: 2006 and 2005 4
Retail Market Comparisons: Streaming, Progressive Download and Download Media 4
Total Commercial Market Value: Streaming, Progressive Download and Download Bandwidth 6
U.S. CDN Market Value Estimated At $1.1 Billion In '06; Global At $2 Billion 6
Bandwidth Market Breakout: by Category 2006 7
Bandwidth Services Category Share: 2006 Mid Range Estimate 8
Media and Entertainment Commercial Bandwidth Market to Expand by 33% in '07 9
Bandwidth Services Category Share: Est. 2007 9
Retail Bandwidth Pricing for Volume-Based Accounts Equalizing across Streaming Audio and Video Categories 10
Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2006 10
Bandwidth Services Pricing: Professional Audio and Video Segment Comparison Based on per Gigabyte Transferred Rate: Full Year 2005 11
The 95th Percentile 11
Internet Music Radio 12
Internet Radio: Bandwidth Services Analysis and Market Size 13
Internet Radio: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 14
Internet Radio: Bandwidth Services Analysis and Market Size 15
Streaming Video (Professional Content) 15
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 16
Streaming Video: Backhaul Bandwidth Services Market Value (95th Percentile Analysis) 17
User Generated Video (progressive download, and priced on the 95th percentile) 17
Streaming Video: Entertainment Bandwidth Services Analysis and Market Size 18
User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 19
User Generated Video Backhaul Pricing and Market Analysis (95th Percentile Analysis) 20
User Generated Video Pricing and Market Analysis: 95th Percentile Estimates 21
Video advertising (pre roll and embedded) 21
Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 22
Embedded Video Advertising: Bandwidth Services Analysis and Market Size 23
Streaming Video Advertising: Pre Roll Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 24
Embedded Video Advertising: Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 25
Streaming Video Advertising: Pre Roll Bandwidth Services Analysis and Market Size 26
Embedded Video Advertising: Bandwidth Services Analysis and Market Size 27
Download media (music, movies and television) 27
Download Bandwidth Services Analysis and Market Size 28
Download Backhaul Bandwidth Services Market Size (95th Percentile Analysis) 29
Download Bandwidth Services Analysis and Market Size 30
SECTION TWO 31
Streaming Video and CDN Distribution Share: A Market Overview 2006 31
Professional Content 31
Video Streams and Views: 2006 Distribution Share 32
Video Streams and Views: 2006 Distribution Share 33
User Generated Video 34
UGV Video Views 2006: Distribution Share 34
UGV Video View Distribution Share: 2006 35
Video Streams and Views 2006: Distribution Totals and Share by Account/Brand 36
User Generated Video CDN Ranking 88
User Generated Video: 2006 88
SECTION THREE 97
Internet Music Radio and CDN Distribution Share: A Market Overview 2006 97
Annual Internet Music Radio Listening Hours: 2004 - 2006 97
Internet Music Radio Listening Hour Distribution Share: 2006 98
Internet Music Radio Distribution and Cdn: 2006 98
Internet Music Radio Listening Hour CDN Distribution Share: 2006 99
CDN Distribution of Internet Music Radio: 2005 Share 100
Internet Music Radio 2006: Total Listening Hours Delivered 101
SECTION FOUR 111
CDN Revenue Analytics, Infrastructure Builds, Market Dynamics and Format Share: 2006 111
CDN Segment: Summary Operational, Infrastructure Profile and Analysis 2003 - 2007 113
Flash Gaining Market Share Ground 114
Media Player Share by Format 115
Media Player Format Share: Entertainment Content 2006 116
Professional Content (Excluding Advertising) 116
Media Player Market Share: Branded Content 2006 116
Media Player Market Share: Video 2006 117
Professional/Branded Content: Media Player Format Share 118
UGV Content Category 124
Media Player Format Share: UGV Content 2006 124
SECTION FIVE 126
Q & A: CDN Operational and Organizational Profiles 126
Adesso / Tubes 126
Akamai Technologies 131
Akamai Operational Profile 133
Dayport 139
Dayport Operational Profile 140
Digital Fountain 144
Limelight Networks 149
Limelight Networks Operational Profile 151
Liquid Compass 155
Mirror Image 158
Navisite 165
Navisite Operational Profile 167
Panther Express 174
Vitalstream 178
Vitalstream (2006) Operational Profile 181
SECTION SIX 185
Video Application and Distribution Platforms with CDN Relationships 185
Brightcove 185
The Feedroom 187
Maven Networks 189
Roo Media Networks 191
The Platform 194
Whiteblox 197
New Entrants Competing with Adobe in the Flash Streaming Media Segment 199
Market Dynamics 199
Wowza Media Systems 200

For full details, please email keithw@cmsinfo.com

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