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Digital Natives: Video Strategies for Millennials and Gen Z

Digital Natives: Video Strategies for Millennials and Gen Z

Market Study
Published: February 2017
Pages: 58
Research from: Parks Associates
Sector: Media & Entertainment

From: GBP 2692.00
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Table of Contents

1.0        Report Summary

1.1        Purpose of Report

1.2        Scope of Report

1.3        Research Approach/Sources

2.0        Understanding Digital Natives: Millennials and Generation Z

2.1        Millennials

2.2        Generation Z

3.0        Creating and Distributing Content for Digital Natives

3.1        Trends in Content Creation for Digital Natives

3.1.1     Microcontent Platforms Emerge

3.1.2     Dominance of the YouTube Space

3.1.3     Digital First Strategy

3.1.4     Reboots, Relaunches, and Re-imaginings

3.2        Trends in Distribution for Digital Natives

3.2.1     Mobile Partnerships Alleviate Data Stress

3.2.2     Disrupting Episodic Distribution

3.2.3     Repackaging Content for Distribution

3.3        Conclusions and Implications

4.0        Monetizing Content with Digital Natives

4.1        Trends in Subscription-based Services

4.1.1     Millennials: Pay TV vs. OTT

4.1.2     Shift from Broad Markets to Targeted Markets

4.2        Trends in Third-party Funded Services

4.2.1     Measurement in the Digital Native Space

4.2.2     Sponsored and Branded Content

4.3        Trends in Transactional Services

4.3.1     Children and the Transactional Window

4.4        Conclusions and Implications

5.0        Forecast

5.1        Forecast Methodology

5.2        Forecast: Social Video Chat App Users

5.3        Forecast: Professionally-produced Social Video Viewers

6.0        Recommendations

6.1        Studios and Producers

6.2        Advertisers and Ad Solutions Providers

6.3        Service Operators

6.4        Social Video Platforms

7.0        Appendix

For full details, please email deborahf@cmsinfo.com

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