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Table of Contents

Report
Published: September 2010
Pages: 7
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 184.38  Buy Now!
Research from: telecomsmarketresearch
Sector: Mobile Strategies

Table of Contents

Executive summary
In a nutshell
Ovum view
Both BeeTV and i-concier are successful services in the Japanese market.
BeeTV and i-concier have strategic value to DoCoMo.
The success of BeeTV and i-concier is unique to the Japanese market.
Both services highlight the importance of partnerships.
Although BeeTV has been successful, its financial standing is questionable.
Despite the positives for i-concier, there are two major concerns for any other operator hoping to replicate its success.
The performance of BeeTV and i-concier pose wider questions for value-added services.
BeeTV
About BeeTV
Strategy and business model
Performance so far
i-concier
About i-concier
Strategy and business model
Performance so far
Appendix
Methodology





List of Figures
Figure 1: Four pillars for BeeTV

For full details, please email keithw@cmsinfo.com

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