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Table of Contents

Report
Published: September 2009
Pages: 58
Tables: For full details, please email keithw@cmsinfo.com
From: GBP 2184.38  Buy Now!
Research from: telecomsmarketresearch
Sector: Mobile Markets

Table of Contents

Executive summary
In a nutshell
Key messages
WiMAX will remain niche in emerging markets
WiMAX uptake remains low
WiMAX lacks competitiveness against the alternatives
WiMAX technology evolution is stalling
Consolidation among independent WiMAX service providers
Setting the scene: current state of play
Emerging markets and WiMAX: hype versus hope
WiMAX technology evolution
Who is deploying WiMAX in emerging countries?
WiMAX service provider strategies
Service provider technology choices
Spectrum
Access network
Service provider marketing strategies
Target segments
Product positioning
Pricing strategies
Value-added services
Sales and distribution
WiMAX alternatives and user demand
Competing technologies: DSL and mobile
DSL dominating urban fixed broadband
Mobile putting pressure on both fixed and WiMAX players
User demand
Enterprise
Consumer services: high- and mid-spending customer segments
Shared access key for ‘bottom of the pyramid’ segments
WiMAX market development scenario
WiMAX will remain niche in emerging markets
WiMAX technology evolution
Mobile WiMAX maturing
Mobile WiMAX maturing
16d versus 16e in an emerging market context
Vendor divisions emerging on 16e
Infrastructure cost curve: CE prices still a challenge
Regulation and spectrum
Case studies
Digicel (Caribbean)
Company background
Technology choices and rollout
Services and marketing
Success to date and future plans
Ovum view
Mena Telecom (Bahrain)
Country overview
Company background
Technology choices and rollout
Services and marketing
Success to date and future plans
Ovum view
Mobilink (Pakistan)
Country overview
Company background
WiMAX in overall strategy
Services and marketing
Ovum view
Movilmax (Venezuela)
Country overview
Company background
Technology choices and rollout
Services and marketing
Success to date and future plans
Ovum view
Packet One Networks (Malaysia)
Country overview
Company background
Technology choices and rollout
Services and marketing
Success to date and future plans
Ovum view
Scartel (Russia)
Country overview
Company background
Technology choices and rollout
Services and marketing
Success to date and future plans
Ovum view
Tata Communications (India)
Country overview
Company background
Technology choices and rollout
Services and marketing
Success to date and future plans
Ovum view
Vodacom (South Africa)
Country overview
Company background
Technology choices and rollout
Services and marketing
Ovum view




List of Tables
Table 1: Pricing of selected WiMAX versus comparable DSL & HSPA services
Table 2: Selected WiMAX provider value added service portfolio
Table 3: WiMAX market development scenario in emerging markets
Table 4: 16e versus 16d
Table 5: Overview of vendors’ positioning regarding WiMAX, HSPA and LTE
Table 6: WiMAX Forum’s Certified product profiles for 16d and 16e
Table 7: Mena Telecom’s ‘mykey’ packages
Table 8: Zain’s HSPA key and Zain@home WiMAX services
Table 9: Mobilink WiMAX services and pricing
Table 10: Movilmax WiMAX post-paid tariff plans for residential users
Table 11: P1 Wiggy plans
Table 12: Other P1 WiMAX packages
Table 13: P1’s fair usage policy
Table 14: Tata Communications WiMAX packages
Table 15: Vodacom WiMAX packages






List of Figures
Figure 1: Geographical split of pre-WiMAX/WiMAX network rollouts
Figure 2: Pre-WiMAX/WiMAX networks in emerging markets
Figure 3: Spectrum used for emerging market pre-WiMAX/WiMAX networks
Figure 4: Technologies for emerging market WiMAX network rollouts
Figure 5: Movilmax positioning of WiMAX
Figure 6: Fixed and mobile penetration in selected emerging markets
Figure 7: Sample demographic of PC/broadband ownership in Argentina
Figure 8: Mena Telecom WiMAX post-paid tariff plans for residential users
Figure 9: Movilmax positioning of WiMAX
Figure 10: P1’s WiMAX presence in Malaysia

For full details, please email keithw@cmsinfo.com

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