Details of Thai spectrum 900 MHz auction published

The NBTC has announced the a call for bids for a licence for spectrum in the 895 – 905 MHz / 940 – 950 MHz range.

Details are as follows:

1. Notification of NBTC. The application for a licence to use frequencies in the 900 MHz
2. The rules and procedures to allow the use of spectrum for 895 – 905 MHz / 940 – 950 MHz. The National Council’s Order 16/2559, dated April 12, 2559
3. Notification of NBTC. the rules and procedures allow the use of spectrum for telecommunications district 895 – 915 MHz / 940 – 960 MHz.

Other reading:
Asia – Mobile Infrastructure
Published by Paul Budde Communication Pty Ltd. in February 2016
This Asia market report covers 35 countries in North, South, South East and Central Asia. The theme of the report is mobile infrastructure and development. The report covers developments in 3G, 4G, 5G and LTE and related government, regulatory and spectrum developments…(more)

Published by Visiongain in February 2016
CYBER SECURITY MARKET REPORT 2016-2021 Forecasts, Analysis & Profiles of Top Companies in Network, Data, Endpoint, Application and Cloud Security, and Identity & Access Management The inexorable rise of cyber attacks worldwide has led visiongain to publish thi…(more)

Thailand Telecommunications Report
Published by Business Monitor International in March 2016
BMI View: In 201 6 , the focus in the Thai mobile sector will be on 4G as the 2015 spectrum auctions saw operators forking out exorbitant amounts for valuable spectrum , which will enable them to expand their LTE networks and range of value-added-services (VAS) without …(more)

Posted in Asia-Pacific, Mobile Markets | Comments Off on Details of Thai spectrum 900 MHz auction published

Malaysia to host 11th ITU Symposium on ICT, Environement and Climate Change

The Ministry of Communications and Multimedia Malaysia (KKMM) together with the Malaysian Communications and Multimedia Commission (MCMC) and the Malaysian Technical Standards Forum Sdn Bhd (MTFSB) is set to host the 11th International Telecommunication Union (ITU) Symposium on ICT, Environment and Climate Change, on 21 April 2016, in Kuala Lumpur. The symposium will be held in conjunction with the ITU Standardization Sector (ITU-T) Study Group 5’s Environment and Climate Change meeting, which will take place from 20 to 27 April 2016.

 The objective of the symposium is to raise awareness on the potential of ICT to address environmental challenges and to encourage stakeholders to integrate existing and emerging ICT-based solutions into their activities for an overall smarter and more holistically sustainable future for mankind.

The symposium is expected to bring together specialists in the ICT environment and climate change to discuss issues related to green ICT, environment, electromagnetic field (EMF) and electromagnetic disturbance.

“All industry sectors and the public sector bodies responsible for their governance are looking to ICT to form part of their portfolio of sustainability measures,” said Chaesub Lee, Director of the ITU Telecommunication Standardization Bureau. “This ITU symposium brings stakeholders together to exchange knowledge, build cooperation and help us ensure a coherent application of ICT in our pursuit of environmental sustainability,” added Lee.

The symposium will feature four sessions focusing on issues, namely Electromagnetic Fields (EMF) and the Role of Standards and Policies in EMF Management; Damage Prevention and Safety; Results of World Radio Telecommunication Conference (WRC) in the context of the Sustainable Development Goals; and Achieving Environmental Sustainability Goals.

Among the speakers who will be presenting papers are Emilie van Deventer, Team Leader for Radiation Programme from World Health Organization (WHO); Mohd Ali Hanafiah Mohd Yunus, Chief Officer of the Communications, Digital Services and Standards Sector of MCMC; and Domenica Carriero, Project Officer of the United Nations Economic Commission for Europe (UNECE).

The symposium will be launched by Dr Salleh Said Keruak, Minister of Communications and Multimedia Malaysia. Dr Chaesub Lee, Director of the ITU Telecommunication Standardization Bureau, Dr Sharifah Zarah Syed Ahmad, Secretary General of the Ministry, as well as Dr Halim Shafie, Chairman of MCMC are expected to be present at the launch.

The Symposium presents an opportunity for Malaysia to encourage local participation and provide experience on policies and standards to address current challenges in climate change related to ICT. For more information, please contact or visit

Further reading:

Malaysia Telecommunications Report
Published by Business Monitor International in March 2016
Latest Updates & Industry Developments Based on data reported by Malaysia’s mobile network operators, Maxis and DiGi and Telenor-backed Celcom, and by the country’s telecoms sector regulator, we now believe that the number of mobile subscriptions reached 43.45…(more)

Posted in Asia-Pacific | Comments Off on Malaysia to host 11th ITU Symposium on ICT, Environement and Climate Change

Bangladesh starts Value Added Service consultation

The Bangladesh Telecommunications Regulatory Authority has published its response to the Public Consultation on Guidelines for Telecom Value Added Services, 2016.

The document can be downloaded here.

Further reading:

Asia – Mobile Infrastructure
Published by Paul Budde Communication Pty Ltd. in February 2016
This Asia market report covers 35 countries in North, South, South East and Central Asia. The theme of the report is mobile infrastructure and development. The report covers developments in 3G, 4G, 5G and LTE and related government, regulatory and spectrum developments…(more)

Bangladesh – Telecoms, Mobile and Broadband
Published by Paul Budde Communication Pty Ltd. in January 2016
This report provides a comprehensive overview of the trends and developments in the telecommunications and digital media markets in Bangladesh. Subjects covered include: Key statistics;Scenario forecasts (fixed, mobile, internet subscribers)Market and industry overview…(more)

Posted in Asia-Pacific, Value Added Services | Comments Off on Bangladesh starts Value Added Service consultation

Pay TV homes in 20 Mid East countries to double in 2010 – 2021 to 20.9m

Legitimate pay TV operators in the Middle East and North Africa are increasingly relying on exclusive content rights to gain subscribers, according to a new report from Digital TV Research. This is especially true for satellite TV platforms such as beIN and OSN. Dipping into the deep pockets of its owners, beIN in particular has been successful in building its subscriber base in a short period of time.

Simon Murray, author of the fifth edition of the Digital TV Middle East & North Africa Forecasts report, said: “Gaining subscribers in the MENA is no mean feat as piracy remains rampant in most countries. More than half of the region’s homes receive free-to-air satellite TV signals. Furthermore, established pay TV operators now have to compete against new platforms as several IPTV operators put greater emphasis on SVOD than on traditional linear channel packages.”

Despite these hurdles, the number of pay TV homes across the 20 countries covered in the report will double between 2010 and 2021 to 20.9 million, with Turkey accounting for 37% of the 2021 total. From the 5.40 million pay TV homes to be added between 2015 and 2021, 1.98 million will come from Turkey, 0.63 million from Uzbekistan and 0.59 million from Egypt.

About a fifth TV households legitimately paid for TV signals by end-2015. This proportion will climb to 24.2% by 2021. Qatar will record 80% pay TV penetration by 2021, with Georgia (69%), Israel (68%) and the UAE (62%) also high. However, pay TV penetration will be below 10% of TV households in Algeria, Egypt, Jordan, Morocco, Syria and Tunisia.

Legitimate pay TV revenues will climb by 82% between 2010 and 2021 to $5.02 billion. However, growth will only be 25% between 2015 and 2021. Turkey and Israel are expected to contribute 45% of the region’s pay TV revenues in 2021; down from 52% in 2015 and 63% in 2010.

From the $1,028 million pay TV revenues to be added between 2015 and 2021, Turkey will supply $206 million, the UAE $141 million and Saudi Arabia $194 million. Revenues in Israel will fall sightly over this period due to greater competition and the conversion of subscribers to bundles (which means lower TV revenues per subscriber).

Published in January 2016, this 215-page electronically-delivered report comes in two parts:
• A 125-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the 25 countries listed below.
• Chapter on the main pay TV operators.
• An excel workbook providing detailed forecasts from 2010 to 2021 for each of the 20 countries listed below as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).

Posted in Middle East, North Africa, television | Comments Off on Pay TV homes in 20 Mid East countries to double in 2010 – 2021 to 20.9m

Sub-Saharan Digital TV penetration to reach 99.9% in 35 forecast countries by 2021 = 74.7 million homes.

2015 was yet another momentous year for television in Sub-Saharan Africa. Most countries missed the ITU’s analog switch-off deadline of June, but DTT, especially pay DTT, made huge gains. And there is much more to come, partly as Canal Plus unveils its TNT Afrique DTT platform in Francophone countries.

However, the number of pay satellite TV subscribers climbed by a relatively low 7.4% in 2015, according to a new report from Digital TV Research. This was partly due to greater platform choice created by DTT and partly due to economic woes in some countries.

Available in more than 50 countries, DStv had 2.24 million subscribers outside South Africa by September 2015; down from 2.56 million six months earlier and down from 2.36 million a year earlier. Digital TV Research estimates that this total fell to 2.16 million by end-2015, with 2016 also expected to be tough.

Simon Murray, author of the fifth edition of the Digital TV Sub-Saharan Africa Forecasts report, said: “DStv’s problems stem mostly from its rights to exclusive premium content, especially sports. Currency devaluation in most Sub-Saharan countries hit DStv hard. Exclusive content rights for premium content such as English Premier League soccer are usually paid for in US dollars. DStv has been compelled to increase its local currency subscription fees to cover the shortfall due to devaluation. As a result, DStv appears more expensive to locals. To try and attract new subs, DStv has substantially reduced its decoder prices.”

Despite these negative factors, there are plenty of reasons for cheer. Nearly two-thirds of TV homes (36.2 million) took digital signals by end-2015, up from 18.7% (7.9 million) in 2010. Complete digital transition was achieved in Gabon, Kenya, Malawi, Rwanda, Tanzania and Uganda by end-2015. This count will increase from six countries at end-2015 to 11 by end-2016. Digital TV penetration will reach 99.9% in 35 forecast countries by 2021 – or 74.7 million homes.

About two-thirds (50.95 million) of TV households will take DTT (pay and free-to-air combined) as their primary TV signal in 2021, up from only 1.4% (0.59 million) at end-2010. By 2021, 14.85 million – nearly a fifth of TV households – will be primary pay DTT and 36.10 million free-to-air DTT (or 48.3% of TV homes).

DTT will challenge satellite as the top pay TV platform by 2021. In fact, satellite TV will only grow from 19.3% of TV households in 2015 to 21.2% by 2021, whereas pay DTT will rocket from 10.2% to 19.9% over the same period.

Of the 16.91 million pay TV subscribers at end-2015, 10.66 million were pay satellite TV and 5.64 million pay DTT. The pay total will more than double to 33.23 million by 2021, with satellite TV contributing 15.88 million and pay DTT another 14.85 million.

South Africa supplied 5.95 million of the 2015 regional pay TV subs; growing to 8.62 million by 2021. Nigeria will close in on South Africa; increasing from 3.63 million in 2015 to 7.52 million in 2021.

Digital TV Sub-Saharan Africa Forecasts 2016‘ Market Study by digital TV research: published January 2016

Posted in Africa, Digital Media, television | Comments Off on Sub-Saharan Digital TV penetration to reach 99.9% in 35 forecast countries by 2021 = 74.7 million homes.

Vodafone Operating Companies

Vodacom Group (Africa: Democratic Republic of Congo, Lesotho, Mozambique, Tanzania, South Africa)
Vodacom DRC**
Vodacom Lesotho
Vodacom Mozambique
Vodacom South Africa
Vodacom Tanzania
Vodafone Albania
Vodafone Czech Republic
Vodafone Egypt
Vodafone Germany
Vodafone Ghana
Vodafone Greece
Vodafone Ireland
Vodafone Hungary
Vodafone Essar (India)
Vodafone Malta
Vodafone Netherlands
Vodafone New Zealand
Vodafone Portugal
Vodafone Qatar
Vodafone Romania
Vodafone Spain
Vodafone Turkey
Vodafone UK
China Mobile
Polkomtel (Poland)
Safaricom (Kenya)
SFR (France)
Verizon Wireless (USA)
Vodafone Hutchison Australia
Vodafone Fiji
Vodafone Italy
Zain Bahrain
Airtel-Vodafone (Guernsey, Jersey)
Al-Madar (Libya)
Azerfon (Azerbaijan)
Bité (Latvia, Lithuania)
Chunghwa Telecom (Taiwan)
Cytamobile-Vodafone (Cyprus)
Digicel Caribbean (Anguilla, Antigua and Barbuda, Aruba, Barbados, Bermuda, Bonaire, British Guyana, Cayman Islands, Curaçao, Dominica, French West Indies, Grenada, Haiti, Honduras, Jamaica, Panama, St Kitts and Nevis, St Lucia, St Vincent, Trinidad and Tobago, Turks and Caicos Islands)
DTAC (Thailand)
du (United Arab Emirates)
Elisa (Estonia, Finland)
Entel PCS (Chile)
mobilkom austria (Austria/A1, Bulgaria/Mobiltel, Croatia/VIPnet, Macedonia/VIP operator, Serbia/VIP mobile, Slovenia/ (Bulgaria)
MTS (Armenia, Russia, Turkmenistan, Ukraine, Uzbekistan)
Proximus (Belgium)
Roshan (Afghanistan)
SmarTone-Vodafone (Hong Kong)
Swisscom (Switzerland)
Tango (Luxembourg)
Telekom Malaysia (Malaysia/Celcom, Singapore/M1, Sri Lanka/Dialog)
TDC (Denmark, Norway, Sweden)
Vodafone Iceland (Faroe Islands, Iceland)

Source: Vodafonewatch newsletter: SWOT Analysis
** For latest news on Vodacom, see Africa & Middle East Telecom-Week for current status.

Click here for Vodafone market data and subscriber numbers

‘VODAFONE SWOT ANALYSIS: Vodafonewatch newsletter’
Newsletter by Market Mettle: published 12 issues per annum. (more)

Posted in Africa, Emerging Markets, Middle East, Mobile Operators, Vodafone UK | Comments Off on Vodafone Operating Companies

Biometrics to be the predominant method to identify bank customers by 2020

Goode Intelligence forecasts that by 2017 there will be over one billion users accessing banking services through biometric systems.

In its latest Analyst Report ‘ Biometrics for Banking; Market and Technology Analysis, Adoption Strategies and Forecasts 2015-2020’, Goode Intelligence also predicts that by 2020, bank customers will use biometrics as the predominant method of identifying themselves to access bank services. Biometrics for banking is already a mature industry with plenty of successful implementations around the world; millions of bank customers are already using their biometrics on a daily basis to provide secure convenient authentication across every major bank channel.

According to Goode Intelligence, biometrics is being adopted across all of the major bank channels and by the end of 2015 some 450 million bank customers will be using biometrics in a variety of bank scenarios including:

> Withdrawing cash from ATMs
> Proving identity when contacting their bank via telephone
> Authenticating into their mobile bank app using fingerprint
> Using a combination of face and voice to fulfil Know Your Customer (KYC) and Anti-Money Laundering (AML) measures when accessing web-based eBanking services

Growth in the banking industry will be accelerated by a number of factors including the arrival of electronic devices with built-in biometric support (notably smart mobile devices), the adoption of biometric-friendly authentication standards such as FIDO, the pressing need to combat rising banking fraud and identity theft, the growth of mobile banking and the emergence of wearable banking.

Alan Goode, author of the report and founder of Goode Intelligence said “There is a growing desire from the banking industry to adopt convenient methods to verify the identity of their customers and this is creating the conditions to drive the adoption of biometrics in banking even higher.

“Banking adoption of biometrics is creating a booming biometrics industry with biometric vendors experiencing tremendous growth on the back of the escalation of consumer-led adoption of biometric authentication. The adoption for banking purposes is a major contributor to this growth and we are forecasting that by 2020 it will contribute US$5.5 billion in revenue for companies involved in delivering biometric systems to the banking industry.”

The report identifies that the major trends shaping this industry include:

> Rise of mobile and multi-modal mobile-based biometric authentication
> Tighter integration with fraud detection and fraud management solutions including adoption of behavioral biometrics/analytics
> Different speeds of adoption and regional differences;
> Mobile will drive the market in the EU, North America and China
> Where a region has a mature National ID (NID) system that supports biometrics for identification we shall see use of these systems by banks wanting to leverage this infrastructure – Biometrics as a Service (BaaS) operated jointly by the private sector and the state
> Industry regulation will start to specifically reference biometrics as part of its guidance on two and multifactor authentication
> Biometric cards seen as a bridge to mobile banking services in developed world scenarios and linked to National ID (NID) schemes where supported – cards are still a vital part of a bank’s delivery mechanism
> Cash is still ‘king’ in many regions and the ATM is the main delivery mechanism. The adoption of biometrics for ATM access will increase in regions where it has already been deployed (e.g. Japan, Eastern Europe and South America) and start being deployed in other regions where the PIN is still the predominant authentication mechanism. This includes leveraging the biometric capability of a smartphone to provide Out-Of-Band Biometric Authentication (OOBBA) when accessing ATMs

Goode added “This is not just about Apple’s Touch ID and fingerprint biometrics, our analysis of the current and future adoption of biometrics for banking informs us that at least eight separate biometric technologies will be used by hundreds of millions of bank customers around the globe. Some, like heart, are at the very early stages of deployment but will play an ever increasingly important role in reducing the burden on bank customers to remember complex passwords and ensure they are carrying a hardware OTP token with them.”

Building on Goode Intelligence’s consultancy engagements with banks assisting them in assessing and choosing the most appropriate biometric system, the report also offers guidance to banks in choosing the most appropriate biometric system to meet their requirements and includes Goode Intelligence’s unique Banking Biometric System Assessment (BBSA) tool.

Click here to read more.

Posted in Mobile Banking, Mobile Payments | Comments Off on Biometrics to be the predominant method to identify bank customers by 2020

USD 168 billion telecom API revenue opportunity by 2020: IoT API leading growth area with revenues reaching nearly USDS 59 billion.

Starting in 2017 there will be a major inflection point in growth of Telecom API transactions in terms of IoT and other non-human oriented transactions. “As IoT begins to take form, and accelerates, we see an ever increasing role in terms of data access for a variety of IoT solutions, many of which will not require any human intervention whatsoever.”

Additional areas of non-human interaction leveraging APIs include the emerging Wearable Technology ecosystem, which will rely heavily on telecom and enterprise data, and other autonomous data areas such as discovery and direct communications through LTE Direct (LTE-D).

Global Communication Service Providers (CSP) leverage Telecom APIs to offer Business-to-Business (B2B) services in a Data as a Service (DaaS) basis.

Enterprise companies across various industry verticals are also awakening to the availability and commercial value of CSP data including everything from network QoS for video service delivery to Subscriber Data Management (SDM) for advertising, profiling, and identity management.

CSPs offer data over Telecom APIs in a DaaS B2B2B and B2B2C model to data aggregators as well as direct to enterprise customers and Over-the-Top (OTT) players.

From the telecom vendor perspective, Mind Commerce identifies key Telecom API support areas such as IoT mediation. Mediation for IoT includes the AAA function, consisting of end-user and/or business driven preferences and identity management. Other important functions include security and privacy control.

The ‘Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2015 – 2020’ report provides an in-depth assessment of the global Telecom Network API market, including business models, value chain analysis, network operator, aggregation and vendor strategies, and revenue forecasts for 2015 to 2020.

Posted in Mobile Applications | Comments Off on USD 168 billion telecom API revenue opportunity by 2020: IoT API leading growth area with revenues reaching nearly USDS 59 billion.

Mobile application marketplace 2015: Market analysis & assessment of future evolution & opportunities – new report

Fuelled by the new smartphones and new tablets features, there has been sweeping changes in the last 12-months to the mobile web and mobile application market. Mobile browsers are becoming more capable, devices easier to use, and all of the changes have captured the attention of new players that are sure to bring new excitement to the market as well. Like Windows mobile 8.1, Google has invested heavily into the mobile space. So much so that, in order to bring more openness to the market with Google Play app store and the Android features; that alone is a huge indicator of Google’s confidence in the potential of the Mobile App marketplace.

When considering device sales and growth, it is also important to consider the mobile electronic device convergence that is going on as well. While all of these growth and sales numbers look positive, they do not include any sales or growth numbers from other market segments that are joining the mobile wireless arena.

The navigation market is adding wireless connectivity to its devices, from portable personal navigation, to in car units, and car manufacturers themselves are beginning to offer wireless data capabilities built into the car along with AR application dedicated for safety and other features. There are also new markets emerging such as the Mobile Internet Device, wearable augmented reality devices and Internet Table markets, small handheld wireless internet browsers are a growing market and mobile location commerce as well. All of these are likely targets for possible innovation in Mobile App development. There are a wide variety of factors that define the success of a mobile technology; instant connectivity (LTE and 4G connections), convenience, and personalisation are among the most important.

Successful mobile applications are typically perceived by their users as being accessible anytime and anywhere, highly adaptable to the user’s needs, and not revealing any private information about the user. However, many potential consumers of mobile technology are not convinced that all m-commerce applications would provide them with such an experience. Consumers are often wary about engaging in m-commerce transactions because many m-commerce features and services are not identical to those of e- commerce. Presently, m-commerce is not positioned to replace e-commerce; instead it is best suited to supplement it. A number of socio-technological factors have a significant effect on the customer perception and the rate of adoption of mobile technology and m-commerce. These factors form tightly integrated socio-psychological barriers that include user unawareness, inefficiency of devices, security and privacy concerns, and others.

Consumers are not always aware of the capabilities of their mobile devices to conduct m-commerce transactions, availability of m-commerce services, and/or the pricing scheme of their wireless carrier. With a wide range of third-party e-commerce vendors, it is frequently left to the initiative of the users to discover the possibilities for m-commerce transactions. In many scenarios of using mobile devices for commercial transactions, self-efficacy of the consumer plays a very important role in exploring new functionalities. Limited functionality of mobile devices may further hinder the willingness of the users to actively use them as m-commerce medium. Research indicates that every additional navigational input reduces the chances of completing a transaction by half.

Limited screen size, battery power, and processor speed require device manufacturers to be acutely aware of the multitasking behavioural patterns of the device users. Personalisation and adaptability of applications can typically compensate for the ergonomic drawbacks and limitations of the user interface, but it may adversely impact other aspects of the users’ experience, such as privacy and security. There is a clear need for mobile applications to be able to accommodate the limited attention span of mobile users and the patterns of their multitasking behaviour.

Personalised features of context-aware applications are typically more user-friendly in that they can adapt themselves to the needs of each individual user. However, most context-aware and customisable systems require that the users provide some personally-identifiable information and/or allow the system to track their behaviour and actions. This inevitably leads to the issues of privacy and security, which is a major concern for mobile users. Obviously, concerns for individual privacy have a negative impact to the adoption of m-commerce services.

The exponential growth of this industry has turned it into a breeding ground of innovation, with new ideas being released to consumers almost daily. The marketplace and its leaders changes year-by-year. Over ten years ago Palm and Research in Motion were the dominant forces in the market, now they are out of the game or fighting to regain market control.

Now a new report from MindCommerce, ‘Mobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities’, provides a foundation for understanding the state of the market for mobile applications, leading players and strategies, ecosystem dynamics, and the future direction and opportunities for development on mobile platforms.

For further details of ‘Mobile Application Marketplace 2015: Market Analysis and Assessment of Future Evolution and Opportunities’, click here.

Posted in Mobile Applications | Comments Off on Mobile application marketplace 2015: Market analysis & assessment of future evolution & opportunities – new report

US Multinational Corporations generate 45% of their reveunes outside the USA…and the % is growing says new Bennchmark-it report

The International Business-to-Business (IB2B) Information & Computer Technology (ICT) market is rich and varied – and highly competitive – meaning a clearly articulated customer strategy is essential for success

 A new report from benchmark-it (International Business-to-Business Services) finds that, despite high levels of competition as ICT services converge, service providers with a clear proposition can prosper.

In the mid 1980s, the average US-based Multinational Corporation generated 15% of their annual revenues from operations outside the USA; today, the average US-based Multinational Corporation generates about 45% of revenues from outside the USA.

It is widely estimated that there are over 85,000 Multinational Corporation globally worldwide, with over 20,000 of them headquartered in the USA. Other national markets that tend to have a disproportionate number of Multinational Corporations tend to be characterized by their openness (e.g. UK, Netherlands), expertise in exploiting advanced technology (e.g. Germany, Japan) or national sector champions (e.g. France, Switzerland).

The most dynamic markets (e.g. ICT, media) see the fastest rise of new Multinational Corporations, notably through new players that establish dominance in their target market – obvious examples include Google, Amazon, Facebook, Weibo and Alibaba, although Apple proves that there can yet be new life breathed into once faded leaders.

The Multinational Corporations ‘middle market’ is the fastest growing segment expanding internationally. Putative international trade agreements such as the Trans-Pacific Partnership (TPP) and the Transatlantic Trade and Investment Partnership (TTIP) look set further to liberalize markets and drive on-going growth in international business, and the largest combined economic area (the European Union) looks set to extend open markets for goods also to a growing set of services.

Report author Rob Pritchard observes: “Too often, service providers cannot articulate who their target customers are and why their offering is differentiated in meeting their needs.” The report also finds that the shift to hybrid, cloud-based ecosystems will only intensify competition and make customer focus more important.

“Things have moved on from the old two-dimensional days where the market consisted of a limited number of Multinational Corporations all wanting premium services globally. There are thousands of enterprises operating internationally whose needs and drivers are many and varied – making the development and articulation of a market-driven strategy essential. It’s no good if the customer strategy just exists in a nebulous collective corporate psyche – how will customers know what your proposition is and why they should buy your services rather than someone else’s?”

The 874-page report profiles, compares and assesses 37 leading providers of international business networking and related services.

Posted in Value Added Services | Comments Off on US Multinational Corporations generate 45% of their reveunes outside the USA…and the % is growing says new Bennchmark-it report