Purchasing trends for Smart Home technology indicate a growth in traditional store outlets teaming up with online leaders such as Google and Amazon to enhance the visibility of their products to the consumer.
Amazon’s Alexa and Google’s Home products can capture the interest of shoppers most effectively with POS displays, experience centres and expanded shelf-space.
“Smart home products flourish in face-to-face and consultative sales channels, where an expert can demonstrate use cases and present personalized value propositions to consumers,” said Brad Russell, Research Director, Connected Home, Parks Associates. “Brick-and-mortar retailers have an advantage here, and they are leveraging their assets in a competition to be the trusted advisor on connected living. To lower barriers, many are offering these services at no cost.”
Parks Associates have established a reputation for specializing in emerging consumer technology products and services.New research includes reports on the Evolution of Smart Home Products and Services and a range of connected home systems and services reports and trackers.