Category Archives: Wi-Fi

Case study: BT’s broadband/Wi-Fi bundling strategy

Key points Since June 2010, BT Retail has bundled unlimited Wi-Fi access with its midpriced home-broadband packages at no extra charge. The UK incumbent hopes to reduce churn and increase its customer-acquisition rate and ARPU, partly by targeting bandwidth-intensive smartphone, … Continue reading

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The future for Wi-Fi and femtocells: Best practice in operator goto-market strategies

Key points• Telecom operators are finding that Wi-Fi and femtocells can address the relevant issues of network coverage and data capacity without damaging their business plans and ROI.• A significant number of operators world-wide are already using Wi-Fi and femtocells … Continue reading

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