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Home > Market Research > Mobile Content & Apps > Opening up the telematics and navigation markets for success in China
Opening up the Telematics and Navigation Markets for Success in China
Opening up the Telematics and Navigation Markets for Success in China identifies a bright future for navigation and traffic information in China but it urges the automotive industry to see
through the characteristic hype surrounding telematics to focus on the real end user needs and market drivers.
The study, launched at ITS World Congress in Beijing, answers the following key questions and more:
- Which services and products will be successful?
- What strategies are non-Chinese companies developing?
- Who are the key stakeholders in the emerging Chinese telematics industry?
- How fast will the navigation and telematics markets grow in China?
In Opening up the Telematics and Navigation Markets for Success in China SBD brings its trusted experience and insight to present a fact-based approach to understanding
end user needs, analysing China’s technical infrastructure and forecasting the market potential.
"Our latest study breaks down the language barriers that have traditionally limited the ability of foreign companies to gain a deep understanding of the market and technical trends in China," says
David McClure, SBD’s Director of ITS & Telematics. "I believe that we have uncovered the real needs that are driving the Chinese telematics and navigation markets and I am confident that the
report will make a significant difference to our customers’ product planning and investment decisions."
"Vehicle manufacturers, equipment suppliers and service providers are making their first tentative steps into China," continues McClure. "Our aim is to support them with detailed information and a
pragmatic outlook that builds on our long experience of telematics and navigation around the world. The end goal is to help our customers take advantage of the opportunities whilst avoiding
the obstacles that they will face on the way."
Overview
SBD is an independent company providing specialist consultancy in the design and development of
automotive components and systems. The company was founded in the UK in 1995 and has
extensive knowledge of the strategic development of vehicle systems. A subsidiary company, SBD
was set up in Japan in 2006.
Working closely with manufacturers and suppliers, SBD provides consultancy at various levels
including: Technical Research; Strategic Planning; Program Management and Product Development.
SBD also provides the industry with detailed market and technical reports on various technologies,
market trends and competitor analysis.
The company has helped to develop many successful systems seen in the market today and is
continuing to help manufacturers implement the next generation of systems with an emphasis on
Vehicle Security and cost of ownership and Vehicle Telematics and ITS.
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Table of Contents
1. Executive summary
1.1 Introduction
1.2 Conclusions
1.3 Summary of key points
1.3.1. Introduction and current status
1.3.2. Key products and services for the future
1.3.3. Key stakeholders
1.3.4. Main obstacles to overcome
1.3.5. Future outlook
2. Introduction to this report
3. Introduction to China
3.1 Socio-economic background
3.1.1. Economic development
3.1.2. Population centres
3.2 Road infrastructure
3.2.1. Highways network
3.2.2. Cities
3.2.3. Electronic toll collection
3.3 Vehicle market
3.3.1. Vehicle manufacturers
3.3.2. Market segments
3.4 Mobile phone market
3.4.1. Mobile phones
3.4.2. Internet usage
3.5 Key points
4. Market drivers for telematics and navigation
4.1 Vehicle crime
4.2 Traffic congestion
4.2.1. Beijing
4.2.2. Shanghai
4.2.3. Guangzhou
4.3 Changing road network
4.4 Road safety
4.5 New drivers
4.6 Major events
4.6.1. Olympics
4.6.2. World Expo
4.6.3. Asian Games
4.7 Government policy
4.7.1. 863 Programme
4.7.2. ITS Support Programme
4.8 Emergency services
4.9 Environment
4.10 Key points
5. Understanding the end user
5.1 Navigation survey
5.1.1. Demand
5.1.2. Embedded navigation vs PNDs
5.1.3. Satisfaction
5.1.4. Usage
5.1.5. Dealer comments
5.2 Telematics services
5.2.1. Preferences
5.2.2. Concerns over quality of local systems
5.3 Key points
6. Industry stakeholders
6.1 Local telematics service providers
6.1.1. Shenzhen SEG GPS Scientific Navigations
6.1.2. Shenzhen E-eye Che’an Satellite Watch
6.1.3. Shenzhen Huaqiang Information Industry
6.1.4. Shenzhen Hangsheng Ling Hang Tong
6.1.5. Direct Links Group
6.1.6. Beijing Carbase Technology
6.1.7. Beijing MeToYou
6.2 Foreign telematics service providers
6.2.1. ATX/SK Telecom
6.2.2. WirelessCar
6.3 Vehicle manufacturers
6.3.1. Toyota
6.3.2. Honda
6.3.3. Shanghai GM
6.3.4. Nissan
6.4 Digital map suppliers
6.4.1. AutoNavi
6.4.2. NavInfo
6.4.3. Ritu Changdi
6.4.4. Mapping contracts
6.5 Mobile network operators
6.5.1. China Mobile
6.5.2. China Unicom
6.5.3. China Netcom
6.6 Roadside assistance providers (motoring clubs)
6.6.1. Continental Automobile Association
6.6.2. Auto Association of China
6.6.3. Shanghai Yongda Auto Club
6.6.4. United Automobile Association
6.7 Insurance companies
6.8 Electronics manufacturers
6.8.1. Navigation systems
6.8.2. PNDs
6.9 Government research projects
6.10 Key points
7. Telematics infrastructure
7.1 Data communications
7.1.1. Cellular networks
7.1.2. Broadcast channels
7.2 Traffic information
7.2.1. Traffic collection
7.2.2. Distribution of traffic information
7.3 Positioning
7.3.1. Bei-Dou
7.3.2. Galileo
7.4 Regulations and standards
7.4.1. Licensing
7.4.2. Licensing of traffic services
7.4.3. Standards
7.5 Key points
8. Navigation market trends
8.1 Overall market analysis
8.2 Embedded OE systems
8.3 Portable navigation devices
8.4 Mobile phone navigation
8.5 Digital map updates
8.6 Key points
9. Telematics market trends
9.1 Market analysis
9.2 Shift to OE telematics
9.3 Key points
List of figures
Figure 1. Key players for traffic and safety & security in China
Figure 2. Forecast navigation systems sales (2010)
Figure 3. The structure of this report
Figure 4. Map of Chinese provinces
Figure 5. Top five exporting Chinese regions
Figure 6. Map of Guangdong region
Figure 7. Planned national highway network
Figure 8. National car ownership levels
Figure 9. Growth in vehicle ownership
Figure 10. Car ownership level by regions
Figure 11. Top 10 vehicle brands in China
Figure 12. Car market share by segment (Jan. 2007)
Figure 13. Mobile phone ownership
Figure 14. Broadband Internet subscribers
Figure 15. Global car theft rates
Figure 16. Car theft in major cities (2006)
Figure 17. Road deaths in China
Figure 18. Road fatalities against population
Figure 19. Navigation ownership by respondents
Figure 20. Interest in navigation for next new car
Figure 21. Reasons for not buying navigation for current car
Figure 22. Navigation purchase timescale for non-owners that now want a navigation system
Figure 23. Preference for navigation system type
Figure 24. Navigation system type preferences by city
Figure 25. Navigation user satisfaction rates
Figure 26. Navigation user satisfaction and dissatisfaction factors
Figure 27. Consumer use of navigation systems
Figure 28. Reasons for using navigation system
Figure 29. Verbatim navigation HMI comments by brand
Figure 30. Consumer awareness of telematics services
Figure 31. Consumer telematics service preferences
Figure 32. Customer needs for telematics services in China, Europe and U.S
Figure 33. Telematics service provider market share
Figure 34. Overview of leading local telematics service providers (2006)
Figure 35. Embedded navigation map suppliers
Figure 36. PND map suppliers
Figure 37. Internet map suppliers
Figure 38. Links between insurance companies and telematics partners
Figure 39. China Mobile GSM network coverage
Figure 40. Consumer attitudes to mobile TV
Figure 41. Sootu.com map of traffic information for Beijing
Figure 42. Comparison of satellite-based positioning systems
Figure 43. Chinese navigation market
Figure 44. Navigation device market share (2010)
Figure 45. Embedded navigation system sales growth
Figure 46. Forecast sales and usage of GPS-enabled mobile phones
Figure 47. Source of updated digital map
Figure 48. Telematics unit sales
Figure 49. Telematics devices and services sales
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