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Understanding today's smartphone user
An updated and expanded analysis of data-usage patterns in six of the world's most advanced 4G LTE markets
Produced in association with Mobidia

LTE is the future of the mobile industry, and in some leading markets it is also the present. The purpose of this research is to explore, quantify and interpret the behavior of smartphone users in the world's most advanced 4G LTE markets.

The aim is to shed new light on these leading markets, and by extension to chart how the world's other mobile markets may develop as they make the inevitable transition to LTE services.

Another inescapable trend in the industry is the growing importance of Wi-Fi. With virtually every smartphone and tablet supporting the technology, and with network coverage exploding and usability improving daily, Wi-Fi has cemented its position as the dominant carrier of wireless data traffic, as detailed in earlier papers in this series.

However, previous papers also found that the introduction of LTE might slow the growth of Wi-Fi traffic and start to tilt the balance of power back in favor of cellular, a trend that is central to operator data networks and revenues - and one that will be explored further in this paper.

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Executive summary...... 3

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