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Smart TV Unleashed: Engagement through Cognition

This research paper provides a contextual review of the evolution of interactive TV (ITV). It examines the transformation the TV industry is experiencing as a result of rising Internet-connected device penetration and consumer demand for multiscreen video access.

The whitepaper observes the up-and-coming industry trends transpiring to enable a truly intelligent multiscreen video experience.

Table of Contents:

The Evolution of Interactive TV
The Emerging TV Reengagement Model
Enter First-Screen ACR...
Smart TV adoption and the path to scale for enhanced TV...
Personalizing Viewing Experiences with Smart TV ACR
Future Forward: First-Screen ACR Powers 'Hybrid TV'
Breaking the Bounds of Traditional Video Discovery, Promotion, and Monetization
Reengaging Viewers with Smart TV ACR
This time is different...

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