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Prospering in a new MVNO hype cycle

Launching a new MVNO has never been easier, but prospering in the MVNO world has never been so challenging. MVNO markets are rapidly climbing the slope of the "hype cycle", but 2014 could hold a lethal combination of ease of launch and lack of readiness among firms.

Globally, MVNOs account for about 2% of mobile subscriptions, a figure set to reach 3.8% at end-2018,when MVNO subscriptions will number 270 million. Most likely, these subscriptions will be shared among approximately 2,000 companies, with more than 4,000 MVNOs expected to try and fail to prosper in the next five years.

It has happened before. Looking at the past 15 years or so of MVNO activity, one thing is immediately obvious: Many companies have prospered, but many have gone bust. For the next couple of years, the risk is that we will see the same number of failed launches that we witnessed in 2006-2008.

We are in the middle of a new MVNO hype cycle. This time MVNOs need to be equipped and ready to quickly squeeze every revenue opportunity at low cost if they want to avoid falling out the same way the "inglorious" MVNOs did in the years 2006-2009.

In applying for your free copy of the 'Prospering in a new MVNO hype cycle', you also agree to receive promotional e-mailings from time-to-time advertising relevant products and services.

Table of Contents:

About the author....... 3
Lessons from the inglorious MVNOs ......... 5
Operating in a low-margin, fast-moving environment................ 6
What do you need to do?....................... 7
Monetize customer base with the right offers..................7
Stimulate revenue with the right timing.................7
Tackle adjacent markets ...........7
Anticipate churn ....................7
Conclusions, recommendations and action plan ..................8

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