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Parks Associates - Impact of Voice on Connected Consumer Markets

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At the end of 2016, 45% of U.S. broadband households used a voice-enabled personal assistant through an application or dedicated device. The arrival and growth of voice control have catalyzed a major market transformation in both the UX and UI for a variety of devices.

Voice control and voice-based technologies have experienced massive growth in the past five years within the consumer market, and they are rapidly changing and influencing adoption of voice-controlled products.

Topics

Defining the Voice Control Market
Consumer Adoption and Use
Market Shift Factors