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'Modular content value chain eases path to multi-screen monetization'
Ovum's ICT Enterprise Insights survey has revealed that the reduction of Opex, the tight integration of linear and digital operations, and the re-creation of scalable multiscreen video services are the top three business priorities for media enterprises globally. This highlights the importance of a modular multi-platform distribution workflow to streamline operating costs and accelerate the multiscreen monetization cycle. This paper highlights the need for today's media enterprises to move toward an agile and unified content value chain workflow.
Table of Contents
> Media industry trend: A personalized content-anywhere service model is the need of the hour
> Technology pain points
> Legacy MAM associated with siloed design, costly infrastructure, and lack of modularity
> Non-collaborative upstream content workflow increases time to market and distribution costs
> On-premise and multiple integrated systems still dominate the content value chain across the media industry
> Together, Ooyala and its recent acquisition Nativ, streamline the multiscreen monetization road map