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Mobile Network Operator Approaches to M2M & Strategies for Ensuring Profitable Services

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The machine-to-machine (M2M) market is founded on the value derived from operational efficiency. That efficiency is critical to the business model of all the members of the M2M value chain, from the enterprise customers that deploy M2M-enabled processes, products and services, to the network operators that transport and switch the data. 

For a network operator, the average annual dollar value of an M2M connection is low, which means they need to maximize the margin between their M2M revenues and operating costs. Operators must not dedicate disproportionate resources to M2M, nor risk the integrity of their established consumer and enterprise services. This can only be accomplished by using fit-forpurpose M2M infrastructure. 

Table of Contents: 

Contents.......3 

About..............3 

The Author.......3 

Aeris Communications......3 

Introduction: Maximizing the operator's opportunity...........4 

M2M Market Overview....................4 

A look at the numbers..............4 

A market of scale and margin, not ARPU..........5 

Different device dynamics.............5 

Different network requirements...........5 

M2M market will not be the same tomorrow.............5 

The four types of M2M operator and the challenges they face................6 

Build................6 

Buy.................6 

Defer...............6 

Undecided.......6 

Suggestions for operators to obtain the best ROI...........8 

Platform flexibility.............8 

Platforms as a Service [PaaS]......8 

Virtualisation for logical and physical separation......8 

Provide specialised support........9 

Make effective use of the Cloud......9 

Conclusion.........10