LTE-network monetization: combining the data plane, signaling and user data
The mobile operator business is facing a tough economic environment, and in the face of the third wave of data services, operators are attempting to use their existing infrastructure and key strengths to create new revenue streams while remaining competitive with both peers and value-chain neighbors.
The previous wave of data services required operators to make a forceful landing in the Web world, where stakes are very different. Operators were accustomed to development cycles that ranged from six months to years, whereas Web services can be developed overnight and reach mass market in a matter of weeks. Smartphones and OTT apps have led subscribers to expect Web-like behavior from telecoms services and applications, something that operators could not - and still cannot - provide using internal resources. Moreover, the "best effort" and often free nature of OTT applications have created a perception that operators should not charge for similar services. For example, South Korea's pre-RCS trial was successful and popular in early trials, when the service was free. But when operators attempted to charge for it, most subscribers churned to a free OTT service. Other operators attempting to launch RCS or messaging services are also finding that they might not be able to charge a premium.
The rapid pace of change engulfing the Wi-Fi market is attracting an increasingly diverse set of market participants. Intriguing trial initiatives set up by Internet giants such as Facebook, Google and Microsoft to explore the potential value of Wi-Fi to their businesses have generated significant media interest and industry speculation, but it is arguably the innovations being commercialized by a series of smaller start-ups, such as Instabridge, Euclid or WiFiSlam, that offer greater insights into the future direction of the Wi-Fi market.
Table of Contents:
Market status .....3
LTE-network monetization: status quo ...4
Current LTE-network monetization ..4
New networks and techniques mean new challenges ...6
Network virtualization ...6
New signaling protocols ...7
Traffic management across networks ....7
Context awareness ....7
Controlling LTE and future networks ....8
F5 value proposition ....8
F5 service provider portfolio solutions .....8
Intelligent traffic management and policy enforcement solutions ...8
Diameter signaling solutions ...8
CGNAT and IPv6 migration solutions ...8
Control plane messaging solutions ....9
Security solutions ..9
Software Defined Networking (SDN) & Network Function Virtualization (NfV) .....9
Future outlook ...9