International Wi-Fi Roaming
Winning Strategies to Construct Wi-Fi/Cellular Data-Roaming Offers for Retail Subscribers
Produced in association with iPass
International Wi-Fi roaming refers to a service that extends Wi-Fi connectivity to users who travel to locations outside their domestic service's footprint and wish to use Wi-Fi hotspots as if at home.
Operators that are pursuing an active international-Wi-Fi-roaming strategy aim to enable access to as broad a footprint of Wi-Fi hotspots in as many foreign locations as possible in a simple and easy-to-use manner, to ensure a positive user experience for customers.
What is international Wi-Fi roaming? ......3
How do strategies to enter the international-Wi-Fi-roaming market differ? .....3
Why are CSPs exploring a partnership-based strategy to improve their positions in international Wi-Fi roaming? .......4
What types of players are seeking to partner with CSPs to bring their international-Wi-Fi-roaming services to market? ......5
What are the key considerations for operators seeking to build a Wi-Fi roaming strategy? .6
Why has the industry witnessed an increased interest in international Wi-Fi roaming in recent quarters? .........7
Why is international Wi-Fi roaming such a ripe opportunity for CSPs? ......9
How can operators create business value from international Wi-Fi roaming? ....11
What are the most important end-user insights that can help CSPs build attractive
Wi-Fi-centric roaming propositions and exploit the opportunities to create business value? .12
Density of premium public Wi-Fi infrastructure .......16 Which CSPs have already launched international Wi-Fi retail propositions, and what lessons can be learned from first-movers? ........17
Concluding remarks and recommendations for CSPs ......21
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