The Current State of Content Optimization..... 02
- Where are MNOs today and why?..... 02
- Pitfalls of optimization implemented too broadly and bluntly....03
Intelligent Optimization Models...05
- Intelligent optimization is an evolving process...05
The benefits of intelligent optimization..... 06
Implementation challenges of optimization....07
Product architectures are shifting....07
Device and cloud-based solutions....08
Recommendations for mobile network operators....09
Clear business rules and policies are the starting point for a successful optimization strategy....09
Reduce risk through proof-of-concept tests based on use cases....09
Set specific KPI targets to meet business goals....09
Deploy tools for real-time and predictive network state modelling....10
Be honest with your customers, and don't assume you know best....10
Make sure your optimization vendor's roadmap includes new architecture models for better scalability
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