|
telecoms market research - the original one-stop telecoms information shop
TELECOMS MARKET RESEARCH STUDIES
Mobile Data Services Markets 2008:
June 2008
Design Analysis Nokia WCDMA 2100 MHz Power Amplifier:
June 2008
Mobile Proximity Services:
May 2008
Future Mobile Handsets 2007:
November 2007
Mobile Advertising and Marketing:
October 2007
The MVNO Directory:
November 2007
Mobile Internet 2.0 - 2007:
June 2007
Directory of Mobile Network Operators:
May 2007
Strategies for Creating End-User Demand for Mobile Data Services
December 2006
Research Services
Eastern Europe Telecoms Week:
Regional Research Service
Africa & Middle East Telecom Week:
Regional Research Service
|
Home > Market Research > Mobile Strategies > The Business Case for Picocells and Femtocells in the Enterprise Market
The Business Case for Picocells and Femtocells in the Enterprise Market
"Indoor base stations could enable existing and new mobile operators to provide the enterprise market with enhanced coverage, new services and attractive pricing of indoor mobile services. We show how to achieve a viable business case."
Dr Alastair Brydon, Analysys Associate
The enterprise market presents an important revenue opportunity for mobile operators. However, the provision of indoor services is currently a major area of weakness. Mobile operators are increasingly threatened by the WLAN community's development and deployment of dual-mode services, which are tempting enterprises with the promise of reduced expenditure on traditional telecoms. The report shows how the introduction of indoor base stations - picocells and femtocells - could allow mobile operators to fight back. The report assesses the business case for the deployment of indoor base stations in enterprises, for a number of scenarios. Although indoor base station deployment in the enterprise market is embryonic, the report reviews early service implementations by mobile operators, and identifies actions that mobile operators and indoor base station vendors must take in order to make the most of opportunities in the enterprise market.
The Business Case for Picocells and Femtocells in the Enterprise Market answers your key questions:
- What are enterprises' key requirements for indoor services?
- What can be learnt from early movers that are already deploying indoor base stations?
- What are the key elements of the MNO business case for indoor base stations? What is the quantitative business case for a number of deployment scenarios? What user densities and ARPU levels are necessary in order to achieve an adequate financial return?
- How can improvements in transmission costs improve business case viability?
- Given that picocells represent an immediate deployment option, is there a role for femtocells in the enterprise market and, if so, how and when?
- What are the critical ingredients, over and above the deployment of indoor base station equipment, needed for success?
- How should MNOs compete against emerging WLAN services that use dual-mode handsets?
- What actions should MNOs and indoor base station vendors take in order to seize the opportunities for indoor base stations in the enterprise market?
Top of Page
Table of Contents
Contents
Data annex 
0 Summary
1 Deploying picocells and femtocells in the enterprise market will be challenging
2 Indoor base stations could help MNOs to attract enterprises
2.1 MNOs must not neglect the enterprise market
2.2 The provision of indoor services is an area of weakness for MNOs
2.3 Indoor base stations could enable MNOs to counter the threat of alternative solutions
2.4 MNOs should strive to meet the challenging indoor service requirements of the business market
2.5 MNOs should apply commerical logic to the deployment of indoor base stations
3 Early movers are seizing opportunities with 2G picocells
3.1 2G picocells are already commercially available and deployed
3.2 Low-power GSM licences have been awarded in the UK and are suitable for picocell services
3.3 Spring Mobil targets Swedish enterprises with picocell services
4 ARPU and transmission costs underpin picocell service viability
4.1 Current standalone picocell services require 30 users or more to achieve financial viability
4.2 The most sensitive aspects of the business case are ARPU and transmission
4.2 There is substantial value in targeting smaller businesses
5 3G femtocells have potential in very small businesses
5.1 Opportunities for 3G femtocells exist beyond the consumer market
5.2 3G femtocells could support non-voice services, but with possible transmission and capacity bottlenecks
5.3 The potential for 3G femtocells to support greater user densities needs thorough investigation
6 Enterprise solutions require a number of factors to succeed
6.1 Indoor base station equipment is just one component of an enterprise solution
6.2 MNOs must target the weaknesses of WLAN services
Actions
List of Figures and Tables
Figure 0.1 Major revenue and cost elements of an MNO's business case for indoor base station deployment in enterprises
Figure 2.1 The scope of enterprise mobility
Figure 2.2 Major revenue and cost elements of an MNO's business case for indoor base station deployment in enterprises
Figure 4.1 Breakdown of cost to MNOs per user per month for an enterprise picocell solution, for different numbers of users
Figure 4.2 ARPU generated by an enterprise picocell service in three scenarios
Figure 4.3 Number of service users required by a picocell operator to achieve a 10% revenue margin, given three different transmission solutions
Figure 5.1 Incremental ARPU per month in two enterprise femtocell service scenarios
Figure 5.2 Cost per user per month in two enterprise femtocell service scenarios
Figure 6.1 Estimated up-front investment cost per user for a WLAN VoIP solution
Table 2.1 The scope of enterprise mobility
Table 3.1 Bids for low-power GSM licences in the UK
Table 5.1 Typical average downlink throughput of GSM and W-CDMA family of cellular technologies in different environments
For full details, please email keithw@cmsinfo.com
Top of Page
Buy now!
Top of Page
|
|
